eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. Only 16% of those polled said they measured ROI for their social media programs: In addition, more than 40% of respondents didn’t even know whether the social tools they were using were capable of measuring ROI. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 3 Facebook Tips to Protect Your Privacy If you use your Facebook account for strictly business, then what I’m about to share won’t be as important. Below are 3 basic privacy setting tips that will help you protect yourself on Facebook: 1. Use Facebook Friend Lists Lists are by far the most important and coolest compliment to privacy settings on Facebook, and surprisingly, most people don’t use them. Thanks. MORE >>

As a greater emphasis is placed on social media listening and big data, the tensions with consumer privacy will also rise. The report , by Netbase, is based on a survey of 1,062 US consumers and highlights the challenges brands will face as they increasingly listen to and act on conversations in social media. Just over half (51%) want to be able to talk to their friends and contact in social media without being listened to in this way; 43% would go further, saying that being listened to is an invasion of their privacy. 'Listen, Understand, Act (Photo credit: highersights). MORE >>

They need to be taught the importance of privacy and personal space, the value of real relationships, and to be aware of their own self worth. The same survey also found “57 percent of children age 9-14 would rather do something fun with their mom or dad than go to the mall to go shopping.&#. Facebook, the world’s leading social network, trampled the privacy rights of well informed technically literate adults. Togetherville smartly restricts certain online activities, but does so in ways that don’t make a child feel too restrained.&#. My daughter is nine. MORE >>

It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Social Media Marketing Social PR business social networking Creepy Facebook narcissists Jennifer Kane Lee Odden MarketingSherpa Michael Gray peer networking Rand Fishkin search and social self promoters social intelligence social media privacy concerns social media ROI social media spam social media sucks social PRImage credit: Spin Sucks. No question. MORE >>