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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer). Some privacy advocates might argue that this is a matter of simple semantics. breach of privacy.

Do Americans Trust Facebook?

The Realtime Report

Who do you think is most likely to VIOLATE YOUR PRIVACY? Once again, Americans are not very comfortable with Facebook – over one-quarter of those surveyed think Facebook is most likely to violate their privacy. The Reason-Rupe national survey conducted live interviews with 1,003 Americans on mobile (503) and landline (500) phones from March 26-30, 2014. Google 10%.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? No question.

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Middle managers spend more than a quarter of their time searching for information necessary to their jobs, and when they do find it, it is often wrong, according to results of an Accenture (NYSE: ACN) survey released today. Privacy Policy. This file is part of a software application licensed from. TEKgroup International, Inc. Global Home. Newsroom.

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

The agency surveyed 1,874 U.S. Is this marketing at its finest or another privacy concern for consumers? privacy. Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We may be inching ever-closer to this reality. accuracy using only ambient WiFi signals that are already present in buildings. Does that creep you out? What's your take?

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The Unfriendliness of Kid-Friendly Social Networks


They need to be taught the importance of privacy and personal space, the value of real relationships, and to be aware of their own self worth. Facebook, the world’s leading social network, trampled the privacy rights of well informed technically literate adults. Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social.

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately. The short answer? Not so many. News Compare the Fox News and Chicago Tribune tabs to Yahoo!

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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI).  But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI.

Measuring Social Media ROI


eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. What about Twitter?

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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook tests new privacy tweaks – Facebook is in the process of rolling out “slight tweaks” to its privacy settings, including updates to the drop-down menu that lets users choose who can see each post, and short privacy surveys to learn what features users aren’t comfortable with (re/code). Twitter. Reddit. Let us know in the comments below.

Social Networks Have Little Influence on What You Buy Online


At launch it caused a privacy outcry that led to a class action complaint , which was settled when Google agreed to pay $8.5 But it would have been a dud even if it didn’t cause privacy problems. But the results of a new Goldman Sachs survey should give the company some short-lived peace of mind. Google is very worried about the growth of Facebook, and with good reason.

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Five questions your marketing team should be asking about location-based technology

Visually SM

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Second, location-based marketing can be perceived as pushing the envelope when it comes to consumer privacy. The directive is simple: Visit us to try these delicious new dishes. Telecoms: 30%.

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage. Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation.

How to Get Started with Instagram Marketing


Use it to: Enable your audience to send customer service questions and product inquiries and receive a visual response from you Send customers “thank you” pictures when they make purchases Send coupons, press releases, surveys, etc. to your top followers Be sure to respect your users’ privacy and use these tactics in moderation so you don’t come across as a spammer.

We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. The results in this report are based on data from telephone interviews conducted for Pew by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults, age 18 and older. Pew – Most users choose restricted privacy settings while profile

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Tools such as 123ContactForm and SurveyMonkey allow you to build detailed surveys from scratch and embed them inside emails in an instant. Amazon uses its own built-in survey tool in the example above. more generally targeted extension of reviews within emails are surveys and polls. The tools that go into a marketing plan, therefore, depend directly on these goals. Take a look.

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

This is broadly defined to include anything from unclear landing pages, a lack of a privacy policy, misleading ads, or unclear billing practices. Conduct and act upon a Net Promoter Survey. This is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service.

Google Buzz Has Potential for News Sites, Facebook Still the.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Buzz and News Sites: Good Potential But Facebook Still the Better Play by Adam Sherk on February 17, 2010 Google Buzz has certainly gotten a lot of attention in the past week be it for privacy concerns, suggestions for improvements or its “ Code Red &# push to get things right.

This Week in Social Media – 5/22/2013

Social Media Marketing

Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), why we can''t embrace the truth about online video and more - it''s This Week in Social Media. Bookmarks/Read-Watch-Listen Later Social Media Examiner surveyed over 3,000 marketers and developed the 2013 Social Media Marketing Industry Report.

8 Marketing Trends to Implement in Your 2012 Marketing Plan


Although this has raised privacy issues, I think these will be sorted out. Four out of five teens carry a wireless device; the majority (57%) view their cell phone as the key to their social life (Source: CTIA survey, Teenagers: A Generation Unplugged). What a year was 2011 for social media and marketing! It’s not going to blast your sales from $0 to $10,000 overnight.  Be authentic.

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Privacy Policy Questions. Unable To Change Privacy Of Post. Privacy Rights – Photo Removal Request. Dispute Survey. Report a Privacy Rights Violation. Your Feedback about Privacy Settings. Instagram has a simple Email Us form for account, trademark, copyright, privacy, business, and other issues. If so, then you’re in the right place.

Top 3 Employer Review Websites Of 2013


However, private individuals are protected by the privacy offered by the platform. The rankings of the employers on the platform are based on survey respondents, who are asked about their opinions on working in a particular firm. company score is made from the average of opinion/reviews from the survey done among employees of that particular company. Indeed. Glassdoor. Vault.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications


PwC commissioned an online consumer survey to gather awareness, attitudes and behaviors about Bitcoin. Related Posts [Cool Infographic Friday] Big Data Big Profits Best Linkedin Company Pages Why Your CEO’s Voice Matters in Social Media Nonprofits: The Case for Integrating Email & Social A Little Privacy, Please! In 2013, Bitcoin had 3.4 What are the risks and benefits?

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients. If social media and blogs in the U.S

Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. SEO/SEM

An Overview of Bulletin Board Focus Groups


The stimuli ranges from steaming video to web pages to electronic documents to surveys, among other options. Second, the anonymity and self-paced nature of bulletin boards provide additional comfort to participants in the privacy of their answers. Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. Takeaway.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

And what about privacy? While the technology may raise privacy concerns among some users, according to a study by mobile marketing firm Swirl Network, 77% of consumers are ok with sharing location data “in exchange for something of value.” Privacy concerns aside, iBeacon offers specific, relevant information for consumers while they are in-store.

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The Internet Needs A Morning After Pill

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The survey covered Facebook, Twitter , Instagram , Pinterest , Tumblr and other popular social media. Yes, we''ve made some inroads helping consumers to better understand and use their privacy settings (according to the same news item, "82% of young social media users say that they pay at least some attention to their privacy settings. We''re looking for filters, privacy settings and better technology to solve this. privacy settings. Buyer''s remorse. Opps, I did it again. Everything has a publish button. Every publish button is quick and easy to use.

10 Types of Questions That Get Shared on Social Media Like Crazy

Rebekah Radice

Survey. We value your privacy and would never spam you. Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence,  visual marketing  is the answer. Because images create the most engaging social media posts. But don’t just take my word for it.

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An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

People seem to be expecting a sort of semi-privacy online, but the technology doesn''t have that distinction. But several privacy groups and think tanks—including Big Brother Watch, Demos and Privacy International—have voiced concerns that the Met''s use of Socmint lacks the proper legislative oversight to prevent abuses occurring. What are the constraints?

Ensure Your Business Looks Good Online

Webbiquity SMM

To keep this from happening, companies like , provide ORM as well as Internet privacy protection to clients. privacy policy can’t hurt either. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Guest post by Carrie Bauer. This is where ORM, or online reputation management , comes in.

Which are the top tools and apps: The results « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Which are the top tools and apps: The results 27/09/2010 by Gemma Went A couple of weeks ago I started a survey to find out which business tools and apps you guys can’t live without. I’m delighted with the results. And now onto the survey. Which tools do you use to monitor conversations?

We're Addicted to Social Networks: 48% of Us Check Them in Bed


recent study by Retrevo surveyed just over 1000 Americans and asked questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. It would be cool if someone did a survey from the otherside to measure the impact of this. It would be cool if someone did a survey from the otherside to measure the impact of this. Great post.

How to Earn Trust When Distrust Rules


Think about handling the personal data of your customers, for instance, and the need of a clear privacy policy. Privacy increasingly becomes something that needs to be earned. People also want to voice their opinions now and then, so invite them to, for instance, via surveys and other feedback mechanisms. Relationships are based upon trust. What can they really expect?

11 massively doable ways to increase conversions with better forms

Convince & Convert

Simple steps like providing a prominent link to a privacy policy or including third-party credibility boosters like security badges can increase trust and correspondingly, conversions. 3. This is the same as skip logic on surveys, but used in forms. 8. Marketers worry too much eyeballs and not enough about actions. Boost trust Submitting ANY form is a vote of confidence. Don’t.

Guess Who is Back on Foursquare

Ari Herzog

Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts. Despite the small percentage of internet users who are using location-based services on their smartphones and mobile devices based on that Forrester survey, there is no doubt that companies are paying attention and offering coupons to active patrons. Was the second camp right?

If Size Matters, Social Media is Huge in the US


In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board.