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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

Social media is the driving force behind much of the World Wide Web. Individuals use it to connect and share globally, and businesses have realized its immense potential for extending brand reach. Klout measures people’s social media influence by analyzing how the content they create drives online trends and user action.

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May 18: this week in social media

Sherrilynne Starkie

The Official Klout Blog. Related posts: Does your brand take bloggers seriously? Gartner: fake social media reviews. Featured Headline Social Media emma watson Facebook Google Klout LinkedIn Social network' Updating LinkedIn''s Privacy Policy. LinkedIn clarifies and simplifies its privacy policy.

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The Return On Influence In A World Of Klout

Twist Image

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. online social network. social media.

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Social Media Stats: The Best of 2013

The Realtime Report

Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10). What did you think was the biggest story in social media statistics in 2013?

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Twitter adds people tagging and multiple photo sharing to tweets – last week Twitter added the ability to tag up to ten people in a photo – without using up any characters – and also to attach up to four photos to a tweet, which Twitter turns into a collage; several brands are already experimenting with this feature (TechCrunch).

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How does your brand look on social media?

Janet Fouts

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. A potential employer can use a variety of tools to see how well you manage your personal brand online.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about?

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