Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Looking for a job in marketing?

Klout 138

Klout Brands Social Media Postrank 138

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 277

Klout Comparison Influencer Hosting 277

The Realtime Report

MARCH 31, 2014

Twitter adds people tagging and multiple photo sharing to tweets – last week Twitter added the ability to tag up to ten people in a photo – without using up any characters – and also to attach up to four photos to a tweet, which Twitter turns into a collage; several brands are already experimenting with this feature (TechCrunch).

Lithium 160

Lithium News Klout Foursquare 160

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 254

Klout Influencer Comparison Hosting 254

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

Klout 176

Klout Hotels Microsoft Class 176

Jeff Esposito

JUNE 6, 2012

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters.

Klout 45

Klout Influencer Research Company 45

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Klout Curation Social Media Analytics 129

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

The Realtime Report

DECEMBER 31, 2013

Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). Social Media Customer Service: Brands Respond More On Twitter (Jan 10). Social Networking Stats: 59% of Top Brands On Instagram, #RLTM Scoreboard (Feb 22). Google+ Tops Twitter In US (June 3).

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Klout Social Media Statistics Tumblr 144

Mindjumpers

AUGUST 6, 2012

Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. Competitors to Klout are now seeing the light of day.

ROI 199

ROI Klout Data Influencer 199

Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. It was really because they are the brand, Starbucks. If you were to set a KPI for success in social, would it be FB likes? A massive push?

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Klout Facebook Metrics Engagement 206

The Realtime Report

OCTOBER 17, 2012

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. What are the best practices for using tools like Klout to run Perks marketing programs—and are these programs effective? Fast forward 6 months, and so much has changed in a very short time.

Influencer 181

Influencer Klout Tools Data 181

Saying It Social

JANUARY 20, 2015

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

Influencer 100

Influencer Klout Marketing Instagram 100

Proactive Report

MAY 24, 2012

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Do they really love your brand?

Brands 101

Brands Klout StumbleUpon Digg 101

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand.

Brands 114

Brands Klout Reputation Digg 114

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. On the pro accounts, you have the ability to load the Klout scores of your followers. The Klout Score is a number between 1-100 that represents your influence.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Jason Yormark

MAY 1, 2012

The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. ShowPony is simply a way for us to have a brand and environment that allows us to attract more retail, customer facing clients to take advantage of our team’s experience with these types of clients. I’m so vain.

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Klout Retail Team Social Media 265

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Adventure Bloggers. Joao Leitao of Nomad Revelations.

Travel 66

Travel Influencer Brands Airlines 66

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing Overview 213

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

Influencer 60

Influencer Brands Marketing Authentication 60

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Klout is not alone in this backward thinking.

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Klout Review Skills Hosting 114

The Realtime Report

OCTOBER 18, 2012

Before Ford ran even one traditional ad, the brand had created 60% nameplate awareness for the Fiesta. ” What do you think of this campaign – particularly in comparison to Chevy’s Klout-based campaign for the Chevrolet Sonic ? .” “Ford didn’t launch the car; our Fiesta agents did.

Influencer 187

Influencer Social Media Klout Comparison 187

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) times more likely to search for that brand than are consumers unexposed within social media.

Metrics 159

Metrics Postrank Social Media Klout 159

SocialFish

FEBRUARY 6, 2011

We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view. Do apps like Klout or Twitalyzer really work to automate this? But hold on.

Influencer 240

Influencer Klout Blogosphere Communities 240

Pixlee

OCTOBER 18, 2017

Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. First and foremost, why does your brand want to use influencers in the first place?

Influencer 43

Influencer Brands How To Fashion 43

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Mindjumpers

NOVEMBER 16, 2012

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

Report 216

Report Content Marketing Nielsen 216

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204

Klout Overview Influencer Hosting 204

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. People invariably try to game the system, to increase their Klout score by doing this or doing that. How did you get started in social media? Senate, and President.

Influencer 127

Influencer Klout Retail Curation 127

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Increase your Klout. Here are some ways to use these prompts to engage with brands, businesses, and bloggers. Benefits for Bloggers. Engage more with your followers. How to Participate in a Nestivity Community.

Engagement 167

Engagement Twitter Klout How To 167

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Forget Klout. Sloppy Joe Sauce and Lesson in Listening. You do listen, right?

Case Study 200

Case Study Study Social Media Flickr 200

Webbiquity SMM

DECEMBER 20, 2011

Klout and Kred scores). Brand and mention tracking (e.g., Lift in branded search visits (another imprecise but correlated measure). . • Retweets (reflects both level of engagement and quality of shared content). Most tweeted links (i.e., which content is most popular with followers). Influence (e.g., Six LinkedIn Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Twist Image

MAY 8, 2012

The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. Klout scores are becoming a powerful tool for marketers to both identify and connect with evangelists as a form of influencer marketing. brand evangelist. For all to see. big brother.

GPS 97

GPS Klout Foursquare Mobile 97

Waxing UnLyrical

JULY 24, 2011

Advisory: Google+ begins booting brands , by Geoff Livingston and Danny Brown. Why: like it or not, Klout is here to stay. The hitchhiker’s guide to tracking website engagement , by Petri Darby for Convince & Convert. Why: commonsense. I am already sick of Google+ , by Jen Zingsheim at Media Bullseye.

Klout 165

Klout Flickr Metrics B2B 165

Social Media Strategery

OCTOBER 24, 2012

" What if PR and social media community managers stopped worrying about targeting the influencers with the most Klout , the highest PeerIndex score, or the highest Empire Avenue share price, and instead worried about identifying the people who are best equipped to create and maintain a healthy community?

Communities 105

Communities Influencer Klout Construction 105