Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 93

Survey Brands Sentiment Template 93

Sherrilynne Starkie

OCTOBER 17, 2018

I guess Coke has never heard of the concept of using focus groups to test marketing. Google has launched a new version of its Shopping Insights tool which uncovers products and brands popularity and trends in the U.S. The data reveals a lot about how people search for products and brands. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Janet Fouts

DECEMBER 12, 2014

Even brands with deep pockets are feeling the pinch. on the brands we manage. most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. IF you search for products on Facebook.

Engagement 143

Engagement Brands Facebook Journal 143

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Ignite Social Media

SEPTEMBER 19, 2016

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The tried and true marketing and product development standard is doing consumer insight surveys. It’s a focus group with the ultimate product road test.

Products 60

Products How To Survey Focus Group 60

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. Take Airbnb. but this time—ken’s hosting.

Social Media 79

Social Media Sentiment Metrics Data 79

Buzzlogix

JUNE 27, 2017

Product development can seem like a cryptic process that gives unpredictable results. After all, companies routinely unveil products and services that fail to gain traction in the marketplace. Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands.

Products 40

Products Social Media Focus Group Sample 40

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. This is the fact we must first embrace. .

Communities 54

Communities Brands Badge Focus Group 54

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Ignite Social Media

APRIL 30, 2020

Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video. F8 Product Updates. Facebook and COVID-19.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. Introduce new flavors and products consumers will fall for. With social, the world’s largest and most open focus group, brands can see innovation differently.

Apple 126

Apple Marketing Meme Sentiment 126

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. What bugs are popping up in our software products? What day is leg day?

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 3.

Template 52

Template Templates Social Media RFP 52

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). 36% checked out the brand/manufacturer’s website.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. If you’ve shopped online in the last few years, you’ve very likely encountered a brand’s VoC program in action. What is voice of the customer & why is it important?

Data 125

Data Survey How To Review 125

Oktopost

DECEMBER 21, 2023

Focus on understanding their needs, preferences, and perceptions related to your products or services. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. The main types of qualitative research are focus groups (e.g. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.

Research 149

Research Focus Group Marketing Survey 149

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69

B2B Brands Tips Notification 69

Koka Sexton

DECEMBER 26, 2022

It examines the way people think, feel, and act in response to external stimuli, such as advertising campaigns, customer service interactions, and product features. In the marketing world, behavioral science is used to help understand customers and predict how they will respond to different products and services.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations.

Conversation 199

Conversation Hotels Retail Focus Group 199

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

JUNE 15, 2021

If your clients are happy with your products but unsatisfied with your customer service, you may end up losing them to competitors with better support. The information you share about your products should provide clarity, not confusion. 6 Tips to Boost Your. Customer Support Efficiency. Automate Customer Support.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. We can’t limit ourselves to solely listening to what our audience says about our brand.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Start the workday.

Survey 125

Survey How To Education Hotels 125

agora pulse

DECEMBER 28, 2017

Why brands use social listening. You can learn a lot from listening in on the conversations happening around your brand. Think of social media like one giant focus group. Agorapulse offers the flexibility to monitor your own brand, as well as others, in a bespoke feed from Twitter. The names of your products.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” Which brand had the hottest merch drop of the summer?

Questions 119

Questions Sentiment Meme Trends 119

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. Are there any products or services that you offer that don’t have a lot of content? Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues.

Content 144

Content Meeting Process Sentiment 144

agora pulse

NOVEMBER 14, 2017

Invite Followers to Think about Your Brand. Often an initial goal of a brand is to gain awareness , meaning get more people to be aware that your brand exists. After that, another goal could be to keep your brand top of mind. This means that people are not just aware your brand exists, but they are thinking about it.

Instagram 130

Instagram Posterous Eventful Focus Group 130