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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Have you missed an important update to a key tool?

Marketing 240
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

and if not, what would you recommend? Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 It was really because they are the brand, Starbucks.

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9 Mistakes To Avoid In Content Marketing For Brands In Financial Services

Keyhole.co

They won’t trust shady, no-name brands for credit repair, loan applications, estate planning, insurance management, and debt consolidation, among other pressing financial needs. We’ll discuss the most critical yet common mistakes that writers commit when promoting financial services brands. Finance writing demands authority.

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How to Automate DMs on Social Media

Hootsuite

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Look for time-sensitive events like Facebook Lives or Twitter chats. So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager. Go Over Your Daily Calendar. Check Paid Social Campaigns.