agora pulse

JUNE 29, 2017

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? But there is a better way — that has the potential to generate better results — if you just take the time to understand what each of the objectives means. An Array of Facebook Ad Objectives.

Facebook 145

Facebook Campaign Conversation Data 145

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. use Facebook Messenger. The question is: how big is that impact, and how are brands supposed to measure it? mobile users in the U.S.

Brands 152

Brands Analytics Consultant Data 152

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). YouTube, TikTok) still plan to do so after the crisis.

Social Media 159

Social Media Marketing Sports YouTube 159

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles.

Examples 62

Examples B2B ROI CPA 62

Keyhole.co

AUGUST 27, 2020

Benefits of Creating a Facebook Business Page. While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Access the Facebook Business Page Creator 2.

Facebook 103

Facebook How To Mobile Analytics 103

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. But Reddit isn’t the best place for every company.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Social Media Marketing

MARCH 27, 2018

With a Mediacom Service Internet connection, you can easily run a number of Facebook ads to read your targeted audience (potential customer) groups. Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications.

Facebook 93

Facebook Module Overview Analytics 93

agora pulse

JULY 18, 2019

Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. There are three overarching types of audience on Facebook: Cold, Warm , and Hot. Let’s now look at how you can start getting better results from your Facebook advertising.

Tips 142

Tips Facebook Apparel Instagram 142

Unmetric

APRIL 24, 2016

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. Instagram is blowing up in Indonesia: Instagram is now only 2 nd to Facebook in popularity with Indonesia’s millennials. And for beauty brands, engagements are higher on Instagram than any other channel. Video consistently underperforms.

Instagram 110

Instagram Brands Case Study Influencer 110

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The question is: How big is that impact, and how are brands supposed to measure it? What Is Dark Social? Is Dark Social Messing with Your Metrics?

Brands 129

Brands Analytics Data Metrics 129

agora pulse

OCTOBER 8, 2020

Stay on brand. Link your Instagram account with your Facebook page. Setting Up Instagram Shopping with Facebook Catalog Manager. The first possible way to do this is with Facebook Catalog Manager. Both of these services work by letting people buy directly from comments on Instagram (as well as Facebook.)

Instagram 179

Instagram How To Hashtag Guidelines 179

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Template 80

Template Templates Social Media RFP 80

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

The Realtime Report

FEBRUARY 13, 2020

Every marketing campaign needs to begin with a clear-cut end goal, whether it’s growing your audience, selling a certain number of products, or just starting a conversation about your brand. Yes, social media is often a more relaxed atmosphere, but keep in mind that you’re representing a brand, not yourself.

Social Media 125

Social Media Real Estate Tips Marketing 125

agora pulse

JULY 28, 2020

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency.

Report 121

Report Data Social Media Content 121

Ignite Social Media

APRIL 16, 2018

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.

Banking 119

Banking Social Media Travel Newsletter 119

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. Ready to build a successful Facebook Group for your business? Ready to build a successful Facebook Group for your business? What are Facebook Groups. What are Facebook Groups .

Groups 74

Groups Groups Facebook How To 74

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Lead ads have not disappointed. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. What are Facebook Lead Ads?

Video 120

Video Insurance Facebook Automotive 120

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 110

Team Hubspot Marketing SMS 110

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?” Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

Template 167

Template Templates Trends Content 167

Hootsuite

DECEMBER 3, 2019

If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, and organized. If you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news.

Facebook 131

Facebook How To HootSuite Groups 131

Webbiquity SMM

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. Use Yelp branding in-store.

Review 127

Review How To Guidelines Badge 127

Jon Loomer

SEPTEMBER 10, 2015

The power of Facebook ads is found within the targeting. Those who have the most success with Facebook ads have mastered remarketing. Any Facebook advertiser with a website can do this using Website Custom Audiences. Today I conducted a one-on-one with a brand that drives 1 Million visitors to their website every month.

Facebook 120

Facebook URL Advertising Template 120

Keyhole.co

MAY 11, 2023

Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. Instagram marketing is one aspect of the digital marketing process that uses the popular social media platform, Instagram, to promote a brand, product, or service. Here are five basic steps: Define your goals.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Pixlee

MAY 3, 2021

Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. . Facebook usually verifies accounts within two weeks.

Social Media 98

Social Media UGC Reddit YouTube 98

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. How to create UTM parameters with a UTM code generator. UTM generator option 1: Hootsuite Composer. And they work with Google Analytics. Click Apply.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Later

JUNE 26, 2019

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! . Never heard of a Facebook Messenger bot before?

Facebook 68

Facebook Training Education Questions 68

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most. Lead management & CRM.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Likeable

JUNE 23, 2021

Born into uniquely different time periods, each generation has a different relationship to social media. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . Recently, it was projected that by the end of 2021, 37.3 What We Found.

Platform 66

Platform Statistics Survey Instagram 66

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124