article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 227
article thumbnail

6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How social media network fragmentation will impact your 2024 strategy

Sprout Social

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Retailers go all-in on Instagram and TikTok. When allocating resources, think beyond the constraints of “best practices” and go where the white space for your brand is.

article thumbnail

How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

article thumbnail

A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

It covers those that are prohibited, and those where caution should be exercised because the legislation is unclear. “Companies that adhere to regulations and best practices avoid the risk of penalties and strengthen their brand reputation.”

Marketing 186
article thumbnail

Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums

Ignite Social Media

This new tool took the pressure off of choosing the most perfect photo to share, allowing users and brands to share on the fly for a more well-rounded “story.” Health & Fitness: • Workout Instructions: 10 exercises to make up a leg circuit. Fashion/Retail: • Trends: Top 10 trends of spring. • HOW TO USE THEM?

Instagram 110
article thumbnail

Social Spotlight: Four brands that shine through dark times

Sprout Social

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium .

Brands 90