Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. There may be cases where a customer’s content is great but the image quality is not.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Before you start.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

FEBRUARY 27, 2018

Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Just 3% say they communicate with brands using Twitter. ( V3+Broadsuite Blog ). Buzzweb Community ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. For content consumers, Clubhouse offers an incredible variety of discussion topics to listen and join in on. Influencer partnerships? Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase. Influencer Marketing Going Micro. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. Trending niche-relevant hashtags along with branded ones are key to get more followers. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Engaged and motivated employees who understand your brand generate happy clients.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 31, 2020

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Maybe, if Jack Dorsey and the Twitter marketing team of Leslie Berland and Gap Kim start taking business influencers and professionals seriously. And it’s not just enterprise accounts. Could it happen?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. ” Perfect!

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. Give them credit. Compliment them.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Share content (your own and others’). Share content (your own and others’). Develop relationships with influencers.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. Social media and PR would seem to be natural allies.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. There is a lot more content that comes in as well beyond the Featured sources. In other words, we curate the content, but don’t own it.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 20, 2011

Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Influence (e.g., Brand and mention tracking (e.g., Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. ” Today, press releases have to be search-optimized, written for a broader audience of influencers than just journalists, and (ideally) discussed in the right forums. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Social media is about building relationships and influence.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). So while some essential components of marketing still apply, social media requires a unique approach.

Social Media 171

Social Media Technorati StumbleUpon Digg 171