Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 234

Social Media Tips Marketing UGC 234

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Industry 87

Industry Influencer Trends Marketing 87

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 113

B2B Influencer Brands Marketing 113

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Influencer marketing has grown beyond getting a viral moment.

Metrics 95

Metrics Influencer Marketing Survey 95

Bill Hartzer

OCTOBER 4, 2023

In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities. Expanding survey and panel data with over 85,000 new customer attributes such as passions, interests, preferred media, and more.

Sample 167

Sample Samples Survey ROI 167

Sprout Social

MAY 15, 2024

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels. But what does their day-to-day life actually look like?

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 101

ROI Influencer Marketing Survey 101

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Display Your Presence.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 113

Brands Avatar How To Privacy 113

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 163

Products Instagram Brands How To 163

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. Ready to get started? Let’s dive in!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Smartsheet.

B2B 132

B2B Brands Marketing How To 132

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 108

Brands Sentiment How To Analysis 108

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 113

Social Media Brands Marketing Meme 113

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Stock prices (for public companies).

Examples 106

Examples Brands Sentiment Reputation 106

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 97

Social Media Survey Study Collaboration 97

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 78

Brands B2B SEO Influencer 78

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. What is your current brand perception? A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 126

Marketing How To Sample Samples 126

Pixlee

APRIL 27, 2020

With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Moreover, 90% also feel positively toward the brand after attending. Gather feedback.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It has to be strategic. Take Pipedrive, for example.

Influencer 101

Influencer Marketing Collaboration ROI 101

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 92

Fashion Influencer Ensembli Instagram 92

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 133

Engagement Brands Review Influencer 133

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 126

Engagement Survey How To Collaboration 126

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 123

YouTube Brands Fashion UGC 123

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience.

Products 88

Products Team Focus Group Collaboration 88

Webbiquity SMM

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. They are the experts, so let them share their expertise on behalf of your brand!” Affiliate sales support independent publishing. It’s well worth a read.

B2B 225

B2B Social Media Marketing Influencer 225

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39).

Social Media 136

Social Media Survey Influencer Buy 136

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 99

Strategy Sentiment Patterns Marketing 99

Sprout Social

NOVEMBER 29, 2022

How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

Examples 94

Examples CSR Airlines Collaboration 94

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage.

Content 80

Content Collaboration Project Template 80

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. However, in spite of this growth and increasing influencer marketing budgets, many brands remain unsure of the best way to approach and negotiate with influencers. 1 Determine your marketing goals.

Influencer 188

Influencer Metrics Campaign Survey 188

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 99

Examples Template Templates How To 99

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Encourage collaboration Make collecting and analyzing voice of customer data a team effort.

Data 145

Data Repository Team Process 145

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 85

Loyalty Brands How To Discount 85