Buzz Marketing for Technology

JULY 13, 2011

So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. I hope you will enjoy this report.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

AUGUST 25, 2010

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Hear me out …. But I don’t care either. Tweet This!

iPhone 218

iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) The answer is – you can’t!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

Storify 100

Storify Brands Marketing Upcoming 100

Buzz Marketing for Technology

JANUARY 26, 2009

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. So what does your Personal Brand stand for? But as I review them I also do a review of my own personal brand and where I want to drive my own brand.

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. Brands are the sum total of the experience a customer has when they are interacting with your brand. The interactions people may have with your brand will be limited to the people they interact with from your company.

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

DECEMBER 11, 2008

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. Build a Powerful Brand to Achieve Career Success (due out with Kaplan in April 09).

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Buzz Marketing for Technology

OCTOBER 1, 2008

So that means the entire first experiences of your brand online are all around the quality of content you put out there AND what people have to say about it. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events!

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 4. Inconsistent or lazy branding. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JULY 20, 2011

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. The true value of a Facebook fan is Zero until you can monetize them.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. Alex used the analogy of the Internet as the structure of content, in the same sense that blockchain is the structure of digital currency, and how branding can actually facilitate trust. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? Was it the ARPANET?

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? Effectively they are now the only ones that the general public will trust to speak about your brand. After last year I figured this years report could make an excellent gauge of the economy worldwide! Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

SEPTEMBER 3, 2014

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line. Their use of your particular brand and how aware they are of you.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Home Owners was obvious since may home owner brands already advertise on NASCAR.

Sports 212

Sports Fashion Apple Advertising 212

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

DECEMBER 21, 2012

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. And consumers don’t think of mobile as a channel, but rather another means of connecting to a brand, whenever they want—wherever they want. 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

OCTOBER 12, 2011

There were broadcast shows that could give brands tremendous reach. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Content will be different for every brand. Have your marketing efforts evolved with them?

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

NOVEMBER 7, 2011

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. In this report you will discover: The earned brand value from celebrity endorsement. Why branded conversations in social media are important.

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

JULY 27, 2011

Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show. Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Learn from those who are bigger, faster and stronger.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

JANUARY 19, 2010

Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. If I had a dollar … Last week, I was interviewed by a technology services marketing.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Over the course of a year, this is comparable to having hundreds of relevant, contextual ads out there for your brand, at a fraction of the cost of traditional PR!

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

NOVEMBER 28, 2012

They’re producing data that can inform overall branding and in-store shopping experiences. Or if a brand notices online visitors are consistently gravitating toward a certain editorial tone or responding positively to distinct button colors, these things could also be integrated into in-store signage, advertising, direct mail and beyond.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JUNE 6, 2012

Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. In an ideal world, you’d be able to excite the most influential people on the planet and have them gravitate towards your brand.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

APRIL 3, 2011

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

APRIL 4, 2013

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Ideally if you want to tap into what a consumer is doing with your brand and well as when and where they interact with it, you will want to allow them to use visual recognition in different ways.

Crowdsourcing 185

Crowdsourcing Applications Mobile Hashtag 185

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. But all of this monitoring for mentions of your brand is very reactive and I think the next frontier of social media is something much more proactive.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. As brands shift from advertising to engagement marketing, the models to measure performance will change.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

APRIL 10, 2013

Relate it all to the brand. In a critical way, the e-commerce site is the final touch point, the ultimate ‘proof’ of the brand concept. Does the experience on the website match the brand promise? Does it reinforce and capitalize on all the branding efforts so far? Is there something we can do better? Just try it”.

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Let’s switch to big brands. Can you give us some examples of how big brands are deploying serious games? I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219