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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Today, MySpace can be grouped under this category. Classmates.com and MySpace are two social networks in their decline stage. I think most of us agree that MySpace is dead. Launched in 2003, MySpace concentrated on the music niche. With hype and buzz, MySpace started to grow. The Case Study of a Full Life Cycle.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook.

Survey 148
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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

You only have to think back a few years to MySpace to see why you should not build on someone else’s digital land. When MySpace launched, it was full of promise, Many people, businesses, and artists flocked to it, creating pages and in some cases, taking down their websites and pointing their domain names to their MySpace page.

MySpace 194
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What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)

Twist Image

Blogs posts, articles and books have been written about Facebook and their ability to grow. It''s easy to argue that they simply had a strong product, but it met with a certain zeitgeist and luck that others (Friendster, MySpace , etc.) just couldn''t capture, retain and innovate on top of. advertising. app development. collaboration.

MySpace 102