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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O,

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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

million people have given given over $666 million in support for more than 43,000 projects. You can support a project by pledging an amount in exchange for rewards. Rewards for this film include fine art prints, photo books, photography workshops, and a chance to be in the film! Choose your reward today and support the project!

Marketing 128
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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. Back to your book. Fleshing out the handbook into a book seemed to make sense.

Twitter 115
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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. Back to your book. Fleshing out the handbook into a book seemed to make sense.

Twitter 87
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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. If you go into Twitter with the mindset that you are trying to “sell” or market to people you’re probably to fail. How long did it take you to write the content of the book? Do you disagree that there are no Twitter rules?

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Does A Personal Brand Scale?

Twist Image

After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. We wound up having a fascinating conversation about how to grow a digital marketing business while making a personal brand scalable.

Brands 75
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.