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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O,

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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. Back to your book. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. What’s the formula?

Twitter 115
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8 Ways to Strengthen Remote Company Culture

Likeable

Whether it’s a project management tool, a communication/messaging app, or a video conferencing software, make sure your technology allows for effective collaboration and a seamless workflow. Some of our favorites are trivia/game night, book club, happy hour (also known as Likeable Libations), and yoga. Find the right tools.

Company 111
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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. Back to your book. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. What’s the formula?

Twitter 87
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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. How long did it take you to write the content of the book? And, thoughts on self-publishing vs having an agent vs creating an e-book? Fleshing out the handbook into a book seemed to make sense. What’s the point?

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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

million people have given given over $666 million in support for more than 43,000 projects. You can support a project by pledging an amount in exchange for rewards. Rewards for this film include fine art prints, photo books, photography workshops, and a chance to be in the film! Choose your reward today and support the project!

Marketing 128
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Does A Personal Brand Scale?

Twist Image

He is also the author of The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. Beyond that, he was kind enough to introduce me to his latest project, Net Marketing Score - an online tool to help marketing agencies better qualify potential clients. business book.

Brands 75