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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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6 Email marketing templates that drive results

Sprout Social

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82
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Inbound Marketing – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment! My review of.@bhalligan

Review 100
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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. But that’s not the only marketing benefit it provides.

Education 172
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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Duncan regularly shares UGC posts from book reviewers readers and readers in her Instagram Stories. Create categorized Highlights to share your best content with others, like special events, seasonal content, UGC, or shoppable products. Leigh uses Highlights to share upcoming events, plus document the lead-up to new series releases.

Instagram 125
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How to Effectively Use Instagram Stories Highlights

Sprout Social

Consider creating a Highlight for each major facet of your business, or take a page out of Grove Collaborative’s book and create a Highlight for “Shop” that showcases their product varieties. Promote events. Sharing events that your company hosts and/or attends is a great way to show what your company is all about.

Instagram 138