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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. The success of peer-to-peer marketing is well-documented.

Hotels 64
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134
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14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days. Our team at Ignite Social Media shares tips that allow them to enjoy social media personally and be successful as a social media marketer. Sara, Community Manager. Susan, Senior Productions Manager.

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Free Summer School For Marketers

Twist Image

At the same time, I was already publishing a couple of music magazines that were becoming successful. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been.

MySpace 110
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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167
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The Long Tales - The Best In Business Innovation Content - Issue #4

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At what price marketing? As a marketing professional, I know what comes next: Government intervention and regulation. As a marketing professional, I know what comes next: Government intervention and regulation. It's not just marketers. I don't just read online or articles or magazine. I read books.

Issues 55
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The Long Tales - The Best In Business Innovation Content - Issue #2

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On a regular basis, The Long Tales will curate and comment on what has been happening in the world of business innovation. If you go back in time (like twenty years) and spoke to publishers of magazines and newspapers about the not-to-distant future, where advertising revenue would be dwarfed by the revenue they receive from their readers.

Issues 45