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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115
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The Stephen King and Joseph Sugarman School of Content Marketing

Convince & Convert

As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. The good news for you and me is that you don’t have to be born great like Shakespeare to create great content marketing pieces.

Content 119
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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Many otherwise talented leaders are actually ill-equipped to lead transformational change because they excel at leading tasks but are missing the skills to build buy-in.

Project 125
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What Is a Subject Matter Expert (And Why Do You Need One)

The Realtime Report

People start businesses because they have a skill and passion for a certain industry. As the market fluctuates, you need competent talent on board giving proper direction. An SME is a person with expert-level knowledge and skill for a particular job or topic. What Is a Subject Matter Expert (And Why Do You Need One).

Skills 70
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Master AI for your Business – Kuala Lumpur workshop

Laurel Papworth

While not specifically designed for developers, this course provides an essential overview for business and marketing professionals. Email admin@digitxevents.com to book. And while not a ‘developer’s’ course, as a business or marketing agency the aim is for you to have an overview of the tools behind this emergent technology sector.

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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Marketing 167