Convince & Convert

AUGUST 4, 2015

For a $50 discount and a copy of Jay’s new book, “ Hug Your Haters ,” go to SocialFreshconference.com and enter promo code “JAY” through August 8. One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. We outlawed links in the group, for the most part.”.

Groups 60

Groups Groups Communities Facebook 60

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. As I mentioned above, it’s not really a book to teach you how to integrate social media into your day to day strategy, but one to inspire you to do so.

Review 209

Review Case Study Postrank Study 209

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

SocialFish

DECEMBER 2, 2010

Although the word “community” isn’t in the mission statement, it is important to the organization. on the value of social media in building community, a board member asked, “What is social media?” …I thought, this is going to be a long hour. Maybe as a nonprofit focused on building community they don’t think about that stuff.

Communities 199

Communities Social Media Influencer Buy 199

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities.

Communities 174

Communities Lurker Forums Collaboration 174

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Templates Marketing Sample 132

Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.

Project 236

Project Influencer Communities Groups 236

SocialFish

JANUARY 17, 2011

I discovered a link between creating a social open community and a risk management community. But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. Many view it as the purview of a select group and not an issue involving everyone.

Communities 198

Communities Policies Insurance Groups 198

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

The Realtime Report

NOVEMBER 21, 2023

Other benefits to DEI for organizations include greater cash flow and the ability to capture new markets as well as increased profitability. Diverse organizations are also 70% more likely to capture new markets than companies that do not incorporate under-represented groups in their recruitment processes. Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Buffer Social

MAY 3, 2018

So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference. Groups tab coming to the Facebook app. billion people are now using Facebook Groups every month. Here’s how sharing to Stories from Spotify will look: 2.

Feed 109

Feed Feedly News Communities 109

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Twist Image

JUNE 6, 2013

It''s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. We''ll comb through these comments and choose 10 winners who will be given a pair of tickets to attend this book launch event in NYC.

Google 111

Google Film Eventful Travel 111

Pam Moore

APRIL 29, 2019

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. This is one of the best metrics in my book. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 139

Real Estate Marketing Foursquare Groups 139

ProBlogger

JUNE 29, 2017

3 days ago Facebook ticked over the major milestone of 2 billion monthly users , over half of whom use Facebook groups. That’s right, more than 1 billion people are using Facebook groups. That’s where the conversation and community is happening and it’s something you can easily create for your blog. Do you close the group?

Groups 54

Groups Groups Facebook Blogger 54

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own. And consumers see right through it.

Social Media 118

Social Media Team Groups Groups 118

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Therefore our spending patterns are typically reversed. Hear me out ….

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Growing a new Digitally-Focused Community. Product Display Page Optimization.

UGC 65

UGC Content Retail Marketing 65

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 109

Campaign Groups Groups Communities 109

Ignite Social Media

MAY 3, 2019

With this direction, there was an emphasis on Groups, Messenger, and WhatsApp. App Redesign & Focus on Groups. The redesign, called FB5, is also prioritizing a focus on your communities and groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Strategy 127

Strategy Facebook Groups Groups 127

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam groups with content or invite people to groups unknown.

Facebook 113

Facebook Marketing Groups Groups 113

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure. She says, “My goal is always greater visibility, followers, and bookings/ leads.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Ignite Social Media

NOVEMBER 5, 2020

That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days. Our team at Ignite Social Media shares tips that allow them to enjoy social media personally and be successful as a social media marketer. Sara, Community Manager. Aly, Community Manager.

Social Media 171

Social Media Tips Curation Feed 171

Twist Image

DECEMBER 6, 2010

On April 15th, 2004, I started something called the Montreal Business Book Review. People were constantly asking me what I was reading, what they should be reading or what I thought about a particular book. While I no longer run the business book club, it was an amazing learning experience. How a business book club can work.

How To 106

How To Review Groups Groups 106

Buffer Social

APRIL 19, 2023

When I thought about what it would take for a client to book a relative newcomer like me for a speaking or consulting gig, I knew they not only needed to know I exist but that they also needed to trust that I could provide value. My organic approach didn’t slow me down either.

Instagram 85

Instagram Consultant LinkedIn Travel 85

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258

Trends Facebook Sports Blogosphere 258

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. But Meetup does allow you to promote your group in a very affordable way.

Marketing 150

Marketing Case Study Press Release Groups 150