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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Where Can You Find Them?

Marketing 240
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry. Community building Monitoring your social mentions is a great way to talk to your audience. It can help you build relationships with your community. Why does social media monitoring matter?

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) Here’s what I’ve learned from her.

Sports 204
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Here are some simple tips that should be kept in mind regardless of your business or industry. to increase visibility in the online community. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry.

Industry 231
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Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. Jay: Well, I loved the book. It really is a treasure trove of advice and best practices around community management.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Google Alerts is a simple yet effective way to keep track of topics related to your business, brand, or industry.

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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Think gamers, neighbors, book lovers—there’s even one for procurement and supply chain professional s. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look.