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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Founded in 2008, Airbnb struggled to build trust in its unique business model initially.

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W. On that note – happy Friday!

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How I Designed a LinkedIn Thought Leadership Content Creation System

Buffer Social

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. How does publishing LinkedIn thought leadership help in your career or business development?

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. Write a book or ebook.