Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

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Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat.

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Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. Forrester: Actual Interactive Marketer Predictions For 2011.

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Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. — Twitter Communities (@HiCommunities) January 5, 2022.

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Twist Image

MARCH 2, 2011

There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. " Curation Nation - How To Win In A World Where Consumers Are Creators by Steven Rosenbaum.

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Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

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Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Launch & Influencer Marketing Strategies for Startups, Entrepreneur s (episode 35).

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Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Social media contests are great social media tools for giving the company a much more community-centered feel.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

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Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Tuesday, Jan.

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Twist Image

JUNE 13, 2013

We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising." " Woe the brand that is not creating, publishing and curating relevant content. On May 21st, I published my second business book, CTRL ALT Delete.

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ProBlogger

AUGUST 9, 2011

I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. Until I read this book. This is the best business book I have read in the past year. He talks about how to give away digestible how-to content that creates a loyal, well-fed business community.

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Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

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Convince & Convert

AUGUST 6, 2013

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business. Let me explain.

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Sprout Social

OCTOBER 25, 2021

Orkney Library’s unstructured, hyper-organic attitude toward social is a clear deviation from that of a traditional marketing department. A man just came into the library to ask if we knew which book had the best cliffhanger ending so we told him it was definitely #NationalTellAJokeDay pic.twitter.com/3T4XyTK95X.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Lucy Hall

OCTOBER 10, 2018

The social media content planning book is back for 2019. Created by me (Lucy) and the create & plan community to help you to visualise social media post ideas and work on a social media content strategy and calendars throughout the next year. And your book is sure to arrive in mingo mail style! This is very exciting!

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Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Famous for its calendar view, CoSchedule focuses on helping marketing teams make sure they’re never missing a day of content. Nowadays, there are much more efficient ways to publish and schedule social media content.

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Pixlee

APRIL 5, 2021

These days, content marketing is a major part of consumer outreach. Content is the Currency of Digital Marketing. Back in the days when print and broadcast advertising were king, marketing materials had to be short and sweet. To that end, the online world serves as a community for ecommerce.

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Hootsuite

JUNE 15, 2021

Famous pups partner with brands, sell merch and even publish books! None of this would be possible without engaged communities following these furry personalities online. Key takeaway: Use your platform to give back to the community. Campers, canoes, lake houses and curated interiors — this account has it all.

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Twist Image

OCTOBER 8, 2016

They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions and more. I want to make digital marketing the primary way that brands connect with consumers and vice-versa. We have built a great community. . business book. content marketing. digital marketing.

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Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Book your appointment with us today!

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Hootsuite

MAY 11, 2023

Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. People can learn more about different books, films, and shows before they invest their time and money into them. For example, you could explain the basics of the stock market.

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Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Curate user-generated content.

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Ari Herzog

DECEMBER 28, 2012

I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends. Twitter in 2013. Got a question?

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Janet Fouts

JUNE 14, 2011

Managing Online Communities – Rik Panganiban ( TechSoup.org ). Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic. June 21 – 1 pm PT. Register Here: https://www3.gotomeeting.com/register/730428078. Register Here: https://www3.gotomeeting.com/register/730428078.

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Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. This week, Expion will send you a signed copy of Jay’s new book Youtility ! Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

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Rebekah Radice

JULY 6, 2017

Her book, “Get Social Smart: How to Hone Your Social Media Strategy,” is the basis of our conversation. You can still curate great content. Whether it’s Facebook ads, blog content , or email marketing. Whatever type of marketing you’re doing, it takes at least 3 months – sometimes more than 6 months to see if it’s working.

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Twist Image

FEBRUARY 20, 2016

I wasn't sure that I had accomplished anything worthy of sharing, and if I had anything of value to add beyond warming a seat and priming my own brain to the TED community. TEDx are local community events that are licensed by TED, so that individuals - in their local community - can hold events in a similar style.

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Convince & Convert

FEBRUARY 16, 2015

Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in. One trend Brian is excited to see is brands truly connecting with their communities.

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Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. Why I Wrote This Book. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. Why the Book is Different.

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Convince & Convert

APRIL 3, 2013

He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. What makes memes like the marriage equality avatar change go viral is their very visual nature (this phenomenon is explained by Professor Jonah Berger is his excellent new book, Contagious ).

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Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. She called Katie Paine. We hope to see you there!

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Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

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Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” Allyssa: I think my background is pretty indicative of who I am as a person and a marketer. You could say it was crash course.

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Twist Image

SEPTEMBER 26, 2013

If you have a business or are thinking about starting one and have not read his seminal book, E-Myth Revisited , you really should. The E-Myth is a book that I re-read yearly. He has two incredible books, The Art of Non-Conformity and The $100 Startup. Plus, he''s the founder, curator and host of the World Domination Summit.

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