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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way.

Buy 112
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10 Tips For Taking A Vacation From Social Media

SocMed Sean

Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do. Believe me, it’s difficult to resist the temptation to check your Facebook feed, especially when you have your phone out to search Google Maps for the closest coffee shop.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

In the example below, it’s walking the user through the buyer flow until they land on a relevant product to buy. Make your customer journey as smooth as possible Customers expect a smooth buying process. Allow customers to book in-store appointments Booking in-store appointments from online stores was all the rage in 2022.

FAQ 138
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. Click To Tweet.

Campaign 147
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Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. I am FIRED UP about this book! Join the pre-release fan club at youtilitybook.com.

Strategy 150
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Strategy Note: Facebook F8 2019

Ignite Social Media

The platform has already started pushing updates live and moving to a cleaner look (white background) and a layout that is similar to their mobile app. The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests.

Strategy 127