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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. Forrester: Actual Interactive Marketer Predictions For 2011.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. RSS allows content to be pulled by readers. Blogs must be integrated into your marketing strategy to be effective: goals, objectives.

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7 Ways To Build Your Brand In The Blogosphere

ProBlogger

It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. If you’re wondering how to turbocharge your brand in the blogosphere, here are seven ways to get you started. 7 Ways To Build Your Brand In The Blogosphere.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

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The latest on Facebook (Quick Links)

SocialFish

For this first one, there are a bunch of stories floating around the blogosphere lately about Facebook (so what else is new) but this time specifically about marketing techniques. How to make your Facebook content “Top News” (SBOSM). Peruse at your leisure.