Trending Sources

7 Ways To Build Your Brand In The Blogosphere


It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. If you’re wondering how to turbocharge your brand in the blogosphere, here are seven ways to get you started. 1. By following their lead, you’ll get insights on how to build an authentic relationship with your market. 4.

The State of the Blogosphere 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? The State of the Blogosphere [.]

Blogosphere Trends + Effective Calls to Action


His latest video on making money online encourages bloggers to build products, and for good reason: according to his blogging income breakdown , 40% of his February income came from ebooks and another 9% from membership sites such as Third Tribe Marketing and Kimberly Turner is a cofounder of Regator , a site that curates the best of the blogosphere, as well as an award-winning print journalist. Blogosphere Trends + Effective Calls to Action. You might be saying, “I’m a blogger, not a sales person. create content. Still skeptical? Be clear. Solve a problem.

5 Marketing Myths

Geoff Livingston

Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Maybe Siri will read it to me.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing. Enjoy!

How CMOs Integrate Marketing Agencies and Consultants

Geoff Livingston

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Marketing Agency AT&T Consultant digital eBay Ford General Dynamics google interactive Karen Schulman management marketing multichannel pr Procter & Gamble social Social Media VerizonWe live in an era of big [.].

Why Great Writers Win Out in the Blogosphere—And How to Join Them


Of course, the ability to write isn’t the only skill you’ll need as a blogger—but it’s a crucial one, and perhaps even more important than being able to market your blog well, or handle the technical side of things. Why Great Writers Win Out in the Blogosphere—And How to Join Them. This guest post is by Ali Luke of Writers’ Huddle. Is your writing holding you back? If new visitors never stick around, if you rarely get retweets, or if there’s tumbleweed blowing through your comments section, this might not be because you’re getting anything wrong in terms of promotion. Here’s why.

Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

have collected a Super Link List from around the blogosphere for you to be all that you can be online! Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a Leave a comment! honestly appreciate that.

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7 Branded Experience Marketing Tips for Artists and Writers

Geoff Livingston

Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names. Want proof? Not sure what to say?

Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity SMM

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. As Joe Chernov explains in his blog tree post ,  “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard. Business Blogging Marketing Automation and Demand Generation Social Media Marketing B2B Bloggers best new b2b marketing blogs Eloqua JESS3 Joe Chernov Mack Collier Pam Moore Savvy B2B Marketing the blog tree

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Blogs must be integrated into your marketing strategy to be effective: goals, objectives. Plus 1 Bonus : If you do nothing else – read blogs & monitor the blogosphere.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social media marketing is work.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The

An introduction to blogging: Making your mark on the blogosphere

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe An introduction to blogging: Making your mark on the blogosphere 09/02/2010 tags: architecture blogging , blog strategy , blogging , construction blogs , Content Marketing by Gemma Went I spoke at the Construction Marketing training event last week about blogging and how to introduce it into your business. The presentation is here. If you have any questions, pop them in the comments and I’ll respond there. would like to use it in theMarketingblog – is that OK by you?

65 Terrific Social Media Infographics


Since social media marketing is a relatively recent addition to organizations’ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction. The New Marketing Trifecta. How Marketers Are Using Social Media. Donut Marketing.

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social  media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content.

11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 11 Characteristics of Highly Influential Blog(ger)s 11 Characteristics of Highly Influential Blog(ger)s by Tamar Weinberg on February 23, 2010 Share A few weeks ago, I posted about the seven characteristics of highly effective online video. Search marketing? Or two.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

The Good, The Bad and The Ugly of Cause Marketing. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. View more presentations from Geoff Livingston.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix.

Non-Facebook Users: Please Comment Here

Ari Herzog

Across the blogosphere, Danny Brown wrote in September why he installed Lifefyre as a commenting system — and he wrote a month later why Disqus was installed to replace Livefyre. When he's not blogging, Ari helps brands improve their digital media marketing. Anil Dash is insightful about the differences between the old web and the new web. Danny’s reason? Got a question?

How to Build a Community that Thrives

Spin Sucks

couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Speaking from the perspective of having one of the most active communities in the PR and marketing world (yay, Spin Sucks Crazies!), By Gini Dietrich. Holy cow! Build a community.

5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)


As Content manager at, I see agency pitches all the time, from marketing shops large and small. Just this week, I turned down content submitted by a global digital marketing agency. Sure, this is a complete waste of my time, and bad news for your brand in the relationship-focused blogosphere. Ask your content marketing agency. Well and truly. furniture.

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform.  Epiphany #3 : Don’t go for the “Kim Kardashians” of the blogosphere. Marketing Yes, I know. 

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

But as the blogosphere continues to expand (as noted by Diana Adams below), it becomes more difficult to stand out and be heard above the noise.  12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. How can a company launch (or relaunch) a new blog properly? Stuart W.

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Self-Publishing vs. Publisher: Why You Should Do Both

Spin Sucks

He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence  and Geoff Livingston and me having just published Marketing in the Round. And just when you thought publishing was dead… It took a full year to get Marketing in the Round out, from signing the contract and writing the book to editing and actually printing it.

Facebook Edgerank Changes & Rumors: 5 Must-Reads


Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Blog Facebook Social Media Social Media MarketingMany have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts. Whatever.

Live and Die with Headlines

Geoff Livingston

In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Marketing content editing headlines marketing writingImage by deathtiny41. Too bad. Writing great headlines matters more than ever.

How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. Business Guest Posts Marketing Public Relations customer loyalty joe hackman netflix price increase retaining customersGuest post by Joe Hackman. real test.

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Blog Business Models 4: Affiliate Marketing


This guest post is by Anshul Dayal of  Nichsense Niche Marketing. Many entrepreneurs who own successful online businesses have followed similar paths through the world of blogging, internet, and affiliate marketing. So what led me to blogging and the world of internet marketing? My initial foray into internet marketing wasn’t completely based around blogging. The key.

Blogging or bust!


The American Geophysical Union – AGU Blogosphere. The Canadian Marketing Association – CMA Blog. I love this slide deck by Deirdre Reid , for a talk given to the AENC. We strongly believe that building a blog is the single most important and effective thing you can do to move your association into the social age. And Now You Want Us To Blog Too? Association Case Studies

Latest Social Media Tool Tips You Need To Know


There has been so much going on lately in the social media blogosphere that it seems the most efficient way to let you know the most important stuff is in a quick round-up post.  So here’s the latest on: Google+ and Google search. Cause Marketing: Using Pinterest to Tell the Story (RealTime Report). Google+ Brings Out The Big Guns (SocialMouths). Pinterest. Facebook. Twitter.

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Blogger Integrates With Google+

Small Business Mavericks

Blogging is still one of the most powerful online marketing tactics. It’s a decent place for new small business bloggers to their start in the blogosphere. Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. Some of them even go so far as to map it to their own domain name.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Why are CEOs Afraid of Going Social?


The blogosphere is abuzz with the results of a new survey which looked for social media accounts for all of the CEOs of the Fortune 500, and found that 70% of CEOs are not using social media. This is from a post by Adi Gaskell on Technorati : Does it matter if CEOs tweet? argued  earlier this year  that yes, it does matter.  You can choose to work directly with me, or with Lindy.

5 Colleges Using Social Media to Boost Student-Alumni Relations


Even college presidents are constantly connected, according to The University of Massachusetts Dartmouth Center for Marketing Research, which found 58 percent of presidents are posting to Facebook , 55 percent to Twitter, and 35 percent to their own blog. Guest post by Maria Peterson, an early education specialist who writes about advocating for head start schools. Duke University.

25 Ways to Create Shareable Content

Convince & Convert

You’ll find this happening in the blogosphere every year. For Valentine’s Day one year, Hubspot asked experts why businesses should create marketing that people love and want to share. Content Marketing content marketing Gini Dietrich shareable content smartbrief social media strategy spin sucks talkwalker The trend toward using the web to grow your business continues.

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

Marketing Manager Katelyn Stokes writes that your brand essence should fit the following criteria: Single-Minded: Your brand can be practical and pragmatic, but it shouldn’t be attainable and luxurious. Will it be gaining majority market share, or developing your personal brand to the point where you contribute to major publications like Forbes or The Wall Street Journal?

Tweet Bombs and Waterfalls

Geoff Livingston

Links circled the blogosphere through the deployment of more than 22,000 widgets. It’s as timeless as the Sun Tzu quote, and as prescient as right now when it comes to winning in crowded markets, particularly those that are not openly looking for a marketing message like a fundraising campaign or a purchase. Thus the guerilla marketing approach. Surprises.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere. Paul He kindly offered to share his views and research on Diva Marketing. How Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space.

How to Differentiate Your Content

Geoff Livingston

If you want to lead your market, then you need to go beyond “me, too” thinking to beat them out. For example, my post yesterday on Facebook on its current decline and loss of vision is much different from what I am seeing in the reader about how to market on Facebook, and why Facebook still rocks. Like market leaders rules weigh this criticism very carefully.