influence Blogger Related Topics 
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”
Waxing UnLyrical
MARCH 26, 2012
You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.
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Waxing UnLyrical
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.
Waxing UnLyrical
DECEMBER 5, 2011
A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.
Waxing UnLyrical
AUGUST 28, 2018
Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Elena Bosch is a writer, blogger and public relations practitioner based in Orange, California. Don’t get trapped badgering the protagonist, however. Provide opportunity for a happy ending.
Waxing UnLyrical
APRIL 12, 2018
Influencer relations, yes. We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. And we see marketers doing influencer relations. Content marketing, yes. Social media, yes. Are the Lines Truly Blurring?
Waxing UnLyrical
MAY 20, 2015
Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. If you already have relationships with top bloggers (see Step One), this will be easy. Social shares.
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