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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

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Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content. Related articles.

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Focus on Strategic Content, Relationships and Technology, Not Social Media

Razor Social

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. Your focus should not be on social media.

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Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer Social

months for a content entrepreneur to support themselves (even longer for some). In this article, we’ll cover some things that ensure creators can build a lifelong career out of content and practical advice for ensuring longevity. Many creators hold a job along with content creation.

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