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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

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How to Make Email Newsletters Better

Idaconcpts

This is the screenshot of my email newsletters signup form at my blog. Today I wanted to share what I have learned on how to make email newsletters better. Gives your readers the ability to decide whether they want to tune in or not to your content via email. and let’s be true: every blogger wants repeat visitors.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.

Content 317
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Content marketing: feeling ripped off?

Sherrilynne Starkie

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. You’ll get a notification direct to your inbox if some scrapes or copies your content. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content.

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Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer Social

months for a content entrepreneur to support themselves (even longer for some). In this article, we’ll cover some things that ensure creators can build a lifelong career out of content and practical advice for ensuring longevity. Many creators hold a job along with content creation.

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7 Best Newsletter Builders for Creating Great Newsletters

Writtent Blog

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Learn more about the Aweber newsletter builder here.