article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389
article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Leverage Mobile Marketing for In-store Events.

Retail 60
article thumbnail

A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. Author: Evie Harrison is a blogger by choice.

Products 163
article thumbnail

5 Post-Lockdown Influencer Marketing Trends

Pixlee

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers who are able to tap into their audience’s desire for a community right now are leading the way in brand communications.

article thumbnail

Complete Guide to Instagram eCommerce in 2022

Hootsuite

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. foster relationships with your community. These groups let you connect with people on an individual level.

Instagram 117
article thumbnail

198: 6 First Income Streams Recommended for Bloggers

ProBlogger

I’ll suggest 6 income streams that I see bloggers often starting with and at the end nominate my favorite one that I think can be a good place to start for many bloggers. Links and Resources on 6 Recommended First Income Streams for Bloggers. My Tips for Making Money As a Blogger Through Affiliate Marketing.

Blogger 55