OnlineRockersHub Marketing Blog

AUGUST 12, 2019

When you start a blog , the one thing that keeps worrying you is how to increase the readership of your amazing blog posts. So, when combined, email automation can simplify the time-consuming process of sending individual emails to your subscribers and help your website get more with less effort. The answer is no!

Strategy 71

Strategy Marketing Blogger Newsletter 71

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.

Social Media 130

Social Media Content How To Marketing 130

Audiense

NOVEMBER 22, 2017

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. The very nature of our business, the management of human resources, clearly defines a number of segments based on a variety aspects. Over the last few months, we have been working on analysing and extracting consumer insights.

Resources 90

Resources Data Groups Groups 90

Ignite Social Media

MAY 17, 2022

In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today.

Social Media 192

Social Media Marketing Proposal Influencer 192

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. For the 5th Anniversary of World Pride Audiense has taken a look at World Pride Madrid in order to uncover and understand the different types of people talking about it.

Nielsen 112

Nielsen Overview Sports Influencer 112

Socialmedia.biz

AUGUST 22, 2019

Segmenting your audience is the best way to do that. . By segmenting your audience, you can dramatically improve your reach – and your conversions. But how do you go about segmenting? Apply the same tactic for social media, blog posts, and emails, too. . Consumers want to do business with companies that they can trust.

Sites 98

Sites How To Reputation Conversation 98

Audiense

SEPTEMBER 21, 2017

We are often faced with customers concerned about their segmentation practices. Optimising engagement with these segments based on insights about them. The traditional approach towards segmentation does not allow for a brand to reach the entire spectrum of their audience. Creating unique , targeted audiences.

Analysis 104

Analysis Campaign Communities Industry 104

Audiense

OCTOBER 20, 2017

These ads tend to trigger consumers to get started with their Christmas shopping ; it is undoubtedly, the busiest and most profitable time of the year for retailers. Within the audience of those who engaged with the ad, we discovered a variety of unique female segments. Christmas ads are always the most anticipated of the year.

Campaign 68

Campaign Retail Analysis Blogger 68

SocMed Sean

FEBRUARY 10, 2022

Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies.

Instagram 162

Instagram Strategy Marketing Metrics 162

Pam Moore

MAY 19, 2023

If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market.

Team 147

Team Marketing ROI Training 147

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34. Harvard College.

Education 162

Education Examples Content Nielsen 162

Audiense

JUNE 7, 2018

With these figures in hand, it’s easy to see that making your content stand out amongst the huge number of pieces which consumers are exposed to is an increasingly difficult task. The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. If we make a list, there are many consumer insights that are relevant to the execution of a campaign.

Case Study 79

Case Study Activities Study Campaign 79

Pixlee

FEBRUARY 7, 2022

Online businesses have grown in staggering numbers and so have the metrics that define consumer behaviors. According to Invesp , 90% of consumers read online reviews before making a decision. . You can use an email marketing tool to segment the list for hyper-personalization. . The Importance of Asking Customers for Reviews.

Review 78

Review Template Templates How To 78

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. Segment Your Customers Based on Their Email Activity. The importance of reviews to a brand’s online reputation cannot be understated. Refer to this chart. . Source: [link].

Review 123

Review Apparel Reputation Survey 123

Pixlee

FEBRUARY 3, 2022

Carefully curated segmented campaigns have the capability to up your revenue by as much as 760% ! The Power of Segmenting. Segmenting lets you sift customers into smaller categories based on interests, shopping history, demographics, and more, instead of lumping them into one meaningless mass of identities. Email Mockup Types.

UGC 74

UGC Discount Curation Influencer 74

Idaconcpts

DECEMBER 29, 2012

Blogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. But a law blog inherently faces big obstacles that other blogs, say a fashion or movie blog, don’t.

Engagement 128

Engagement Content How To SEO 128

Audiense

AUGUST 4, 2017

We thought it was only to right to give you some answers and so we went ahead and analyzed the global audience* of the most recent Tomorrowland event in effort to uncover consumer insights actionable by industry professionals. The final segment was determined as fans of Pop & Dance music.

Influencer 130

Influencer Tourism Marketing Eventful 130

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350

Analytics Social Media Trendrr Digg 350

Social Media Strategies Summit

DECEMBER 14, 2018

Getting Started: Understand Top Types of Emails. There are three different types of campaigns that make up a successful email marketing strategy. There are three different types of campaigns that make up a successful email marketing strategy. When creating a new campaign, decide which type of messaging you are going to use.

Campaign 109

Campaign Metrics Guidelines Template 109

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. That’s where metrics come in.

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, 30% of consumers want educational, informative social content from brands. Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI.

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

JANUARY 13, 2022

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Since loyalists are so passionate about worshiping at the alter of the brand, this audience segment is ripe to reach out to and ask for specific UGC content.

UGC 145

UGC Content HootSuite Authentication 145

SocMed Sean

DECEMBER 18, 2018

While that might work for some social media users, there is a segment of who don’t really care about helpful content. Yes, there is a decent segment of the population that just uses social media for fun. Just recently she started to create her first social media course. There are potential downsides, though, when used inappropriately.

Social Media 220

Social Media Meme Advertising Strategy 220

ProBlogger

APRIL 13, 2022

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. Understanding cohorts and segmentation.

Metrics 26

Metrics Analytics Data Statistics 26

Social Media Strategies Summit

AUGUST 31, 2021

In a world where we can reach audiences with highly sophisticated and targeted campaigns via any number of channels, we often overlook the simplicity of the text message. After all, the very first SMS message was sent way back in 1992. Over one-fifth of the U.S. population wasn’t even born then! Why Use P2P Texting?

Engagement 178

Engagement Study SMS Transportation 178

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Using media types such as videos, images, memes, and charts can help you provide some visual inspiration for your visitors. Create Engaging Content.

B2B 130

B2B Social Media Strategy How To 130

The Realtime Report

MAY 2, 2017

The size of your business, type of product/service offered, and the typical behaviors of your consumer base are just a few examples of the factors that come into play when you’re crafting a marketing strategy. This also means stepping outside of the blog and social media efforts. Combine Online and Offline Marketing.

Tips 110

Tips Affiliate marketing Marketing Education 110

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Any business that wants to succeed must master the art of customer engagement. Despite the challenges, it’s essential to get engagement right. Quick Jump Links. What is B2B engagement?

B2B 84

B2B Metrics Engagement Data 84

SocMed Sean

MAY 8, 2019

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Where to start?

SEO 239

SEO Strategy Tips Marketing 239

Buffer Social

DECEMBER 5, 2023

Then, I’ll share various ways of repackaging various types of content — from long-form articles to short-form videos. For example, you can post your TikTok video as an Instagram Reel and a YouTube Shorts video without changing anything since they are similar content types. Let’s go!

Content 108

Content Newsletter Remix Instagram 108

Audiense

DECEMBER 5, 2017

Consumer insights , based on social data, play a fundamental role in generating complete prospect profiles enabling the creation of truly relevant and personalized content , not only saving time but also money! The customers of today demand more! What data-based insights should be included in a customer persona profile? Personality Insights.

Influencer 86

Influencer Campaign Data Activities 86

Later

MARCH 22, 2021

In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. Brands can reach customers directly and effectively, and consumers can multi-task while absorbing interesting content. Voice marketing is one of the hottest new trends. It’s a win-win.

Marketing 82

Marketing Trends Hosting Instagram 82

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Audiense

JULY 27, 2018

The objective is to aid future marketing actions to entice new consumers and discover the best strategies and tactics to achieve these goals. To start we take the different segments identified through social data. These segments aren’t generated the traditional way (based on demographic data, geographical distribution, etc.),

Research 68

Research Data How To Influencer 68