Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

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Strategy Content How To Marketing 117

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Welcome to dark social. What about in 2023?

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HootSuite URL Analytics Forums 120

Later

JUNE 3, 2021

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

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Instagram Tips Template Templates 122

Later

MAY 24, 2021

Instagram is rolling out new and improved Insights with Instagram Reels and Live analytics. In a press release , Instagram stated that this major upgrade would ensure “creators and businesses can understand how their content is performing.”. Source: Instagram. Instagram Live Analytics.

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Instagram Press Release Analytics Overview 91

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Examples: facebook, twitter, blog, newsletter, etc. This parameter allows you to track different ads within a campaign. UTM Example.

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Sample Code Social Media HootSuite URL 145

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. Plus, it doesn’t stop with ads!

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Social Media Management Social Media Tools URL 104

Hootsuite

JULY 5, 2022

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Keyhole.co

APRIL 23, 2024

This is the only Instagram Reels dimensions guide you’ll ever need. We’ll walk you through the perfect aspect ratio, margin, and sizes for your Instagram Reels. What are Instagram Reels? Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers. Tired of blurry Reels?

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Overview Instagram How To Feed 52

Unmetric

JUNE 25, 2019

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales.

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Analytics Instagram Tools Metrics 130

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. Although the steps focus on Instagram, note that many of them can apply to other social platforms as well.

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Influencer Instagram Tips How To 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

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B2B Trends Social Media UGC 117

Later

MARCH 22, 2021

Elise Darma’s “How to Get Your First 1,000 Instagram Followers”. Google Analytics’ “Academy for Beginners”. SuperHi’s “Instagram Filters + Spark AR”. Puno’s “How to Create an Instagram Content Plan”. 1: Elise Darma’s “How to Get Your First 1,000 Instagram Followers” . . #1: View this post on Instagram.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Ignite Social Media

JULY 10, 2020

Gizmodo went even further, with a headline reading, “Facebook Ad Boycott Will Go on After Zuckerberg, Sandberg Blow Off Civil Rights Groups’ Demands.” Where to Invest Social Ad Budgets. Just this month, TikTok opened its ad platform out of beta and it’s now accessible to a worldwide audience.

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Brands Facebook LinkedIn Influencer 176

Keyhole.co

DECEMBER 19, 2023

Well, it’s time to end your procrastination and embrace Instagram scheduling. Before you freak out saying Meta Business suite is complicated or it is convenient to schedule from your desktop and not the Instagram app, we even have an easy detour as well! Here are some more benefits of Instagram scheduling. But that’s not all!

Instagram 59

Instagram How To Hashtag Publishing 59

Sprout Social

JULY 19, 2023

Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles. Some of our highest performing videos are embedded in blog articles.

Conversation 90

Conversation Video Tips Embedding 90

Keyhole.co

MAY 11, 2023

Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with so many businesses using Instagram, it can be tough to stand out and make your mark. Let’s dive in!

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Instagram Strategy Marketing Hashtag 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Embrace multi-platform analytics Gone are the days of siloed social strategies. So, never stop learning.

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Social Media Management Social Media Strategy Metrics 52

Buffer Social

JULY 10, 2023

In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. Available Channels Tailwind offers only three social channels: Instagram, Facebook, and Pinterest. This wider range of channels allows Buffer users to reach a more diverse audience.

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Comparison Social Media Marketing YouTube 71

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Follower growth rate.

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Metrics Instagram HootSuite Template 75

Buffer Social

JUNE 26, 2023

Here are some examples: Take a tweet and turn it into an Instagram post Post your TikTok on Instagram Reels (or YouTube Shorts, or both!) Turning a tweet into an Instagram post Sometimes you’ll have a tweet that really takes off and a great way to repurpose it is to share it on Instagram.

Content 84

Content Remix YouTube Instagram 84

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Embrace multi-platform analytics Gone are the days of siloed social strategies. So, never stop learning. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

MAY 25, 2021

It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. About the Instagram Reels Algorithm. Instagram Reels for Influencer Marketing.

Instagram 172

Instagram Engagement Content Tips 172

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

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Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How much of your web or blog traffic is coming from mobile devices?

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Analytics Google Metrics ROI 167

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Adding freelancers into the mix can help with workload, project delegation and provide a great alternative if your team can’t hire more full-time staff. Google Analytics Academy. And 5 questions you can answer with it).

Training 118

Training Course Resources Social Media 118

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites. There’s a lack of advanced export and post features.

Sentiment 52

Sentiment Price Analysis HootSuite 52

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads?

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Skills Social Media Marketing Influencer 195

Buffer Social

MARCH 22, 2023

I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog. So, despite my initial resistance, I went ahead and used AI when outlining and drafting blog posts.

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Tools Content Collaboration Sentiment 99

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Get ready to uncover the secrets of Instagram social listening as we tread deeper into various tried and tested strategies. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Later

JUNE 5, 2019

If you’re serious about growing on Instagram, you need to start thinking about making the move to an Instagram business profile, or even the new Instagram creator profile. ICYMI: Instagram is rolling out a new creator profile for influencers and content creators! And to which type of Instagram profile?

Instagram 103

Instagram Analytics Metrics Features 103

Keyhole.co

OCTOBER 21, 2020

If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. So, Instagram optimization is a must. This is the trickiest part because Instagram SEO is a bit different from the regular Google SEO you’re used to, so it takes a little getting used to. Let’s jump right in.

SEO 131

SEO Instagram Tips Hashtag 131

Keyhole.co

JANUARY 18, 2024

Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. What’s an Instagram Link in Bio? You don’t really need your Instagram bio to lead to one page (e.g., your website).

Instagram 52

Instagram How To Insurance Findability 52

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” We spend $100 on Instagram Story ads and sell ten t-shirts at $25 each. After accounting for those Instagram Story ads, we’ve got $150. Our COGS would be $10 per unit sold.

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ROI HootSuite Cost Campaign 113

Buffer Social

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. You can also use Buffer’s engagement features to reply to Instagram comments. What should I work on next? Have fun with it!

Social Media 93

Social Media Notification Social Media Management Metrics 93

agora pulse

JULY 23, 2020

That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to. There are typically multiple updates of varying importance that roll out to major platforms like Facebook , Instagram, and Twitter monthly.

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Social Media Management Skills Social Media Campaign 137