Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too).

Video 200

Video Marketing ROI Buy 200

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Before we begin, it’s still worth the reminder to point out that Instagram does not optimize Reels that include a watermark (*cough* TikTok watermarks *cough*).

Instagram 172

Instagram Engagement Content Tips 172

The Realtime Report

FEBRUARY 17, 2021

Image by Diego Velázquez from Pixabay. That way, you can not only boost your domain authority but also drive traffic to your website, all of which is an important part of your off-page search engine optimization campaign. Some of the most popular platforms include Facebook, Instagram, Snapchat, YouTube, Twitter, and TikTok.

SEO 219

SEO Engineering Hosting Travel 219

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Later

JULY 2, 2021

Ready to go live on TikTok? Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step). How Many Followers Do You Need to Go Live on TikTok?

How To 126

How To Film Hosting Notification 126

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

Tips 89

Tips Upcoming Travel Badge 89

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 97

SEO Hashtag Engineering Guidelines 97

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

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Questions Banking Insurance HootSuite 104

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Hootsuite

FEBRUARY 5, 2024

Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online). Identifying successful content and replicating winning strategies is a great way to skip the trial and error and drive more consistent results.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Jon Loomer

MARCH 20, 2023

My website prioritizes my blog. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. It’s important that I’m driving quality traffic. What do you have below your blog posts? I also often embed videos within my blog posts. Cross-promotion?

Eventful 174

Eventful YouTube Embedding Course 174

Later

JULY 24, 2020

The TikTok link in bio rollout is on its way — and it’s going to be a game-changer for brands and businesses on the app! TikTok users will be able to take advantage of the prime real estate on their TikTok profile to direct their followers outside of the app. Ready to add a TikTok link in bio to your profile?

Brands 73

Brands How To Real Estate Instagram 73

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Lead generation: Focus on click-through rates, website traffic, and form submissions. Take a peek at a few business plan examples from your industry to help lead you down the right path. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

SEPTEMBER 21, 2023

Of course you want to shout your reshare rate from the rooftops! The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. But be careful. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. After all, you need to be able to recognize a brand to trust and buy from it. Focus on building awareness within targeted audiences and grow from there. Website traffic. What is brand awareness? Our advice? Start where you are.

Strategy 131

Strategy Brands Hubspot Survey 131

SocMed Sean

MARCH 1, 2022

Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. While YouTube is far from dying, it will need to work harder to maintain its audience as these competitors continue to gain popularity. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012.

YouTube 204

YouTube Strategy Automotive Marketing 204

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and get their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Blog RSS feeds.

Marketing 35

Marketing Blogger Forums Syndication 35

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Lead generation: Focus on click-through rates, website traffic, and form submissions. Take a peek at a few business plan examples from your industry to help lead you down the right path. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Here’s our list of favorite reads for different aspects of social media.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Which videos yield the most subscribers?

YouTube 100

YouTube Engagement Metrics Analytics 100

Ignite Social Media

JULY 27, 2020

So hard to replicate on, let’s say, Instagram or TikTok. For instance, blog pages (upper funnel) versus contact us pages (lower funnel). Let’s say you are trying to attract senior-level executives from the CPG industry to your website. You find traffic is coming from mid-level managers in retail at a relatively high volume.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Later

SEPTEMBER 1, 2020

From interacting with customers to increasing brand awareness and making sales, the benefits for SMBs are huge. Your time would be much better spent focusing on the platforms that drive the most traffic and results for your business. Drive traffic to your website? But where should you spend your energy?

Platform 78

Platform Social Media Small Business Instagram 78

Keyhole.co

APRIL 22, 2024

That’s why we’ve put together this practical guide to protecting your online content from being copied. This can involve any form of content, whether it’s a viral TikTok video designed to market your products to a teenage audience or an in-depth guide to customer service automation software aimed at onboarding new clients.

Content 52

Content How To Engineering SEO 52

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 119

Team Marketing Collaboration Hubspot 119

ProBlogger

MAY 19, 2022

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and getting their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Blog RSS feeds.

How To 26

How To Marketing Blogger Forums 26

Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. However, TikTok has many business pages across industries.

Tips 52

Tips How To Hashtag Authentication 52

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ?

Social Media 121

Social Media Tips HootSuite Marketing 121

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Their video content showcases artists from the Indian community — providing insight into Kolkata Chai Co.’s If you think TikTok is just for teenagers, think again. Measurable.

Small Business 85

Small Business Social Media Strategy UGC 85

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. With over 500 million MAU (monthly active users) , TikTok has a highly engaged user-base. Currently, brands are unknowingly on TikTok (in the form of existing user-generated content) and use organically drive brand awareness.

Strategy 66

Strategy Brands Marketing Authentication 66

Later

SEPTEMBER 18, 2020

Did you know you can get Instagram followers from TikTok? With the ability to link to your Instagram profile and easily direct users out of the app, TikTok is a great platform to increase Instagram traffic. Connect Instagram to TikTok. Utilize your TikTok Bio. How to Grow Instagram with TikTok.

Instagram 76

Instagram Real Estate Collaboration Platform 76

Hootsuite

MAY 3, 2023

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 There are a ton of real estate-related hashtags to choose from, but the best way to get in front of the right people is to use niche hashtags. But where should you start? Here’s how a lead magnet works.

Real Estate 93

Real Estate Tips How To Hashtag 93

Hootsuite

JULY 21, 2022

Know your LTV from your YOY? How about your COGS from your conversion rate? ” or “What’s our average growth rate for website traffic this quarter?” From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. What does ROI mean?

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ROI HootSuite Cost Campaign 113

Oktopost

JANUARY 9, 2023

It is good news, though, that you can measure your social media engagement rate and see ROI from your efforts with some simple steps! In this blog post, we’ll explain exactly what an engagement rate is and the average engagement rates for each social media platform.

Engagement 62

Engagement Social Media How To B2B 62

Later

SEPTEMBER 28, 2020

If you’re on the fence about using TikTok for business, it’s time to buckle up and hop on the trend. TikTok is growing in popularity with content creators and brands that are looking to grow their audience, increase engagement, and reach millions of people. Take Maggie from @experimentingwithdecor for example.

Fashion 60

Fashion Hashtag Authentication Collaboration 60