Waxing UnLyrical

SEPTEMBER 17, 2023

I promptly clicked the “this wasn’t me” link, but by then, of course, the links had expired. And, oh: pretty cool that the FB hack led me to blogging again, after 2+ years, right? The hacker(s?) And I’m not special; I’m one of millions. At the end of the day, I choose to live my real life. Let me know!

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Waxing UnLyrical

OCTOBER 12, 2016

I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. So, I bought the course software and set myself up for straight-to-stardom success. I created a lead magnet for my course in the form of a Checklist and Cheat Sheet.

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Waxing UnLyrical

DECEMBER 21, 2018

Some are: Hootsuite, Agorapulse, PostPlanner, Zoomph and Sprout Social to both monitor and manage social media; In the Social PR Virtuoso Master Course, “A 3 Step Field Guide to High Octane Listening,” is a guide showing how to keep track of content important to your client on a number of different social and digital platforms.

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Waxing UnLyrical

OCTOBER 31, 2014

WUL is still not a pay-to-play blog. It is still a blog community with many regular contributors (one-time contributors welcomed too) from all over the world. I love it, but of course, I’m biased. Events Personal Shonali Burke blogging' And can you see what we’ve been up to? WUL is now officially part of SBC!

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Waxing UnLyrical

JULY 1, 2017

In my head, of course.). Take my Master Course, or my 1:1 coaching program that I’m rolling out at a super-affordable level. I was like – whoa. I literally just came here, haven’t even been through the whole workout, and you’re already patting me down for my pocketbook?! (In Maybe later.”

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Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. Or, of course, any combination of the above. And in 2011, there were seven blog posts on the campaign that had been tracked. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. The results.

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Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

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Waxing UnLyrical

AUGUST 1, 2016

She and I have been getting to know each other of late; so much so that she signed up as a Social PR Virtuoso , and asked me to coach her on launching her own very first online course. Make sure you also subscribe to her blog, it’s full of goodness; I particularly love this post. How could I say no?! Now, I mix and match.

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Waxing UnLyrical

AUGUST 15, 2016

But, of course that was years ago and I’ve come to understand its value and necessity as part of larger marketing programs. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? The Master Course is great from a big-picture perspective, and really helps you put your Social PR plan together.

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Waxing UnLyrical

JULY 15, 2017

Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Happy Saturday! Do you have fun weekend plans? Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? How cool is that?! Which brings me to tip #2.

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Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. But let’s back up a bit.

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Waxing UnLyrical

JUNE 4, 2012

So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. Unless you could, of course, time your messages. I’m not saying I don’t have views on the universe, spirituality, whatever …. And there is.

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Waxing UnLyrical

MAY 17, 2018

Of course they were genuine. The one who guided that long-ago United Nations Council on Human Relations Blue Key campaign —someone who insisted on all three—was Shonali, this blog’s owner. I am humbled to have this moment on her blog and want her to know how much she is in my thoughts. They Were Genuine.

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Waxing UnLyrical

JANUARY 8, 2013

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. With a keen interest in social media, she blogs regularly at In My Humble Opinion. other passions include singing (professionally trained for over a decade!), reading and traveling.

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Waxing UnLyrical

MARCH 27, 2011

Which, of course, is what a good blog post should do, don’t you think? Turn your blog into an iPad app! , Why: Tom pointed me to this after Friday’s post on making your blog mobile friendly. A better way to produce nonprofit annual reports , by Michael Hoffman of See3 over at Beth Kanter’s blog.

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Waxing UnLyrical

OCTOBER 5, 2011

And of course that “B” with which you are dealing is made up of people as well. They read blogs, they surf the web, and they send and receive emails. Of course much of this is based on you manufacturing a great product and standing behind it. You aren’t a “B” at all. You are a person. Your business is made up of people.

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Waxing UnLyrical

AUGUST 4, 2011

Of course we want to relate to our audiences. Of course we can’t please everyone. Catch her writing for the Schipul blog or KatrinaME.com. Be careful that you’re not imposing an identity on an audience or making assumptions based on limited knowledge. Also known as stereotyping and casting sweeping generalizations.

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Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. Paying attention.

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Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. Why: Randy Bowden gives us a crash course on content marketing and provides an essentials guide to making it work for your business. Image: Sean MacEntee via Flickr, CC 2.0.

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Waxing UnLyrical

NOVEMBER 14, 2010

While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader. Part of this is because some of the blogs I Read (yes, that’s a capital “R&# ) have nothing to do with public relations… but I love them any way. and break up the blogs accordingly. Dave lays out how.

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Waxing UnLyrical

MAY 1, 2013

Of course, there are some sales techniques that make us all – ok, most of us – barf. Of course they do! An unanticipated outcome of this call was that my friend – who is an exceptionally talented web designer and digital communicator – started helping me with a few tweaks to my site and blog.

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Waxing UnLyrical

JANUARY 22, 2014

Creativity will continue to play an important role, of course. He also blogs. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Simple, direct, and full of useful information. He does social media management for KimberMedia and teaches for @bgckids.

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Waxing UnLyrical

JUNE 27, 2011

Of course, one would hope that they’ll delve deeper than just the look, but the look does make a difference, especially as a first impression. But I can’t tell you how many people I’ve met at networking events – or even come across online – whose sites/blogs are just… pathetic.

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Waxing UnLyrical

JUNE 1, 2011

I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write about? Which is, of course, the UN Refugee Agency. So before we go any further, please know that this post is about a client campaign I’m working on.

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Waxing UnLyrical

APRIL 29, 2013

Marketwired (disclosure: former client) recently asked me to contribute a couple of pieces to their blog, under the umbrella concept of “PR Rewired.” On the PR front, of course there is so much that has been “rewired.” Rewired PR. I’m glad that line of thinking has changed! The newsroom?

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Waxing UnLyrical

JULY 19, 2012

Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use). He also blogs.

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Waxing UnLyrical

MAY 23, 2016

While typing this blog, I tried looking for Simon Sinek’s TED talk “ Start with Why.” I had to stop Sinek’s lecture because I started losing my focus on writing this blog. I really loved Mercy ’s point that she tries to blog at least once a day. I was grateful for the advice that I received. It is simply mesmerizing.

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Waxing UnLyrical

DECEMBER 21, 2012

My undergrad students at Curry College, where I oversee the Public Relations Concentration and teach most of the PR courses, often ask me, “Okay, so what will tomorrow bring, Kirk?”. He blogs at A Professor’s Thoughts. And my response is invariably, “I don’t have a clue.”.

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Waxing UnLyrical

JUNE 7, 2012

I am so grateful to all my guest bloggers for keeping WUL going – but this is my blog. All this is to say, there has been so much for me to adjust to, I didn’t have the energy to blog. And I know that I now have to find a way to get my blogging groove back … and that it has to work in my “new life.”

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Waxing UnLyrical

NOVEMBER 11, 2015

I paid attention to the qualifications of my professors and, for the most part, took courses taught by people who either were working in that particular field or had worked , done well, and now were sharing their experience with us. He blogs at A Professor’s Thoughts. I was working.

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Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Even when I am reading blogs or catching up on Reader. Stephanie Krol said: And PR + social media lived happily ever after- great blog @shonali How Reading Fairy Tales Can Improve PR [link] via @shonali [.] I actually have a bunch of them. Also Cinderella.

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Waxing UnLyrical

APRIL 10, 2011

But it was a good week for opinionated posts, so I’m sharing those I enjoyed the most (out of those I read, of course). It’s probably a whole other blog post, but there’s so much to be learned from commenting, and about commenting, on blog posts. 4 SEO mistakes that are easy to fix , by Ken Mueller.

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Waxing UnLyrical

DECEMBER 7, 2011

Of course, one of the casualties of being a somnambulist is that we lose the ability to listen. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. And before we know it, we get really good at sleepwalking. Not the greatest state to be in if you’re in client service. My Wake Up Call.

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Waxing UnLyrical

MAY 17, 2011

Of course, this got folks talking about what “real users&# are, influence, and so on. And if I were you, I’d subscribe to both Small Business Labs (Steve’s blog) and the Twitalyzer blog , they’re chockfull of good stuff. Two chat recaps/transcripts in one post. Isn’t today your lucky day?!

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Waxing UnLyrical

AUGUST 28, 2012

That’s nothing compared to other giants in our industry like the proprietor of this blog, Sarah Evans , Lauren Fernandez , Justin Goldsborough , Heather Whaling … I could go on, but you get the picture. He also blogs. Right now, I’m following just over 1,300 people and I have in the ballpark of 2K followers.

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Waxing UnLyrical

JULY 17, 2013

So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. Unless you could, of course, time your messages. I’m not saying I don’t have views on the universe, spirituality, whatever …. And there is.

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Waxing UnLyrical

APRIL 18, 2013

Of course there were some sessions that were terrific, but the time that I spent outside the sessions was, as the commercial goes, priceless. Of course getting a bear hug from Mark himself, but I wish I’d been able to chat with him some more. Blog posts previewing or reviewing Social Slam 2013. Hopefully next time.

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