The Marketing Blog

NOVEMBER 25, 2007

Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan. The site has been given the shape of a blog (why are comments closed?) and they’ve used a stand-alone a blogging platform WordPress.org. prefer you to check out his blog at [link] [.] traits in media.fastrack.in

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Bare Feet Studios

AUGUST 5, 2010

When I sit down to craft a proposal or to build a blog or troubleshoot a marketing problem, I go deep into many layers of experience, technology, human behavior, internet psychology, the client’s budget level, etc. or they are shielding the conversation specifically from a written record (hehe, no comment).

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Firebelly

MARCH 23, 2010

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. Have you experimented with discounts and promotions on your Facebook page?

Discount 111

Discount Facebook Paid Search SMS 111

Kikolani

SEPTEMBER 24, 2012

What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. I think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field.

Blogger 166

Blogger How To Directory Forums 166

Firebelly

NOVEMBER 19, 2009

But for non-journalistic folk, many of whom are now blogging and Tweeting on the Internet, these laws may not be known. Case in point:  Courtney Love vs. fashion designer. But should Tweets, status updates and statements made in Youtube videos or blogs be liable for a libel or slander lawsuit? This can cause major trouble.

Paid Search 100

Paid Search SMS Syndication YouTube 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Neither the tweet or the follow up direct message was responded to in a timely fashion. They don’t read 20 blog posts and comments. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. I persevere however and it sometimes pays off when I’m referred to blogs such as this, I look forward to following you!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., Love the ability to touch so many people around the world through two-way conversation. Government 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

SEPTEMBER 30, 2010

While writing my last post , I got to thinking about all of the conversations I’ve had with the talented, ambitious, entrepreneurial colleagues I’ve gotten to know over the last few years. Image Courtesy of Flickr User AndYaDontStop.

Social Media 119

Social Media Yammer Wiki Policies 119

Social Media Strategery

MAY 19, 2010

How many times have you said, “ya know, I really should write a blog post or comment on some other people’s material tonight, but I’m exhausted and that can wait?&# How often do get outside your individual project “bubble&# and make a concerted effort to just go out and learn something new?

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

MAY 12, 2010

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Unsurprisingly, their conversations started out with questions about how to create a user name and click through each site. support strongly always! The Whole. : The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

AUGUST 18, 2010

We kept in contact through traditional media like phone calls, e-mails, and sometimes even the good old-fashioned hand-written letter. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. It almost boggles or “bloggles” our minds!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

SEPTEMBER 13, 2009

Development Image Courtesy of Flickr User Alex Dunne We’ve already had the Summer of Gov , but September 7-11 was the Week of Gov. As my colleague Brian Drake discussed in this blog post , we both spoke with a number of people who would like to see a Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 104

Gov 2.0 Conference OpenID Eventful 104

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can set up a website for their personal voice; we call that a blog. He writes a science blog , maintains a set of SEO tools and moderates at Cre8asite Forums. The time has come for companies to be part of the conversation. If an individual can start up a blog, so can a company. I hate that moniker) of marketing be?

Social Media 105

Social Media Marketing Digg MySpace 105

Bare Feet Studios

MAY 18, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular? Twitter ROI – Is it Too Popular?

ROI 40

ROI Twitter Upcoming Energy 40

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Now, you’re making me blog about my work? For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? .&#

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 27, 2009

Now, consider this blog post a public service announcement for all you consultants and contractors out there (including all you Booz Allen guys too!) – I don’t want you to become the next Gov 2.0 If someone comments on your blog, comment back. You have to take part in the conversation if you ever hope to influence it.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258

Class Education Metrics Creative Commons 258

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land. of the past year.

Tips 179

Tips Press Release Reputation B2B 179

Waxing UnLyrical

SEPTEMBER 27, 2010

Image: Clyde Robinson via Flickr, CC 2.0 After we finish filtering out the profanity, a team of crack animal trainers and fashion bloggers feed these data into an NSA-grade Random Comedy Generator that writes suggested tweets for the following day. All of which, possibly, “Roger&# has. But I wouldn’t know. pts Settings.

Wireless 185

Wireless Class Feed Feedly 185

ProBlogger

MAY 31, 2013

There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is. Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. Photo credit: María Magnética from Flickr.

Communities 54

Communities Course Industry Training 54

Social Media Strategery

SEPTEMBER 4, 2013

Image courtesy of Flickr user davitydave. Technology allowed him to create thousands of virtual relationships and conversations, but instead of adding value, they were actually stressing him out. I remember when publishing one blog post a week was considered a best practice for brands. Prune your presence.

Brands 96

Brands Tumblr Syndication ROI 96

Techipedia: Tamar Weinberg

AUGUST 26, 2009

get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). This is especially true as the FTC plans to police sponsored conversations. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

ProBlogger

JULY 31, 2017

How Ordinary Things Can Lead to Extraordinary Results With Your Blog. This week and I’m excited to be spending time face to face with quite a few ProBlogger podcast listeners and blog readers at our Aussie blogging events. Links and Resources on 6 ‘Ordinary’ Things That Will Grow Your Blog into Something Extraordinary.

Eventful 44

Eventful Blogger eBook Publishing 44

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Create multiple blogs based on multiple personal professional interests 2. Create a unique twitter account for each blog 3. My #1 mistake was not creating a business blog and using THAT to connect with all the ORM, SEO, PPC, and SMM folks out there. I’m not recommending this approach, but this is what I did: 1.

Twitter 205

Twitter Sports Microblogging HootSuite 205

ProBlogger

SEPTEMBER 7, 2014

Image via Flickr user na.harii. Optimizing your content for search is still hugely important, but we should stop using it as an umbrella phrase when what we actually mean is optimizing for readership, engagement and conversion. This is a guest contribution from James Scherer. Do you struggle for content inspiration? No there’s not.

Content 49

Content SEO Statistics Applications 49

Webbiquity SMM

JANUARY 10, 2011

Pointing out that putting up a Facebook page and hoping fans will find you is not a strategy, Erika Jolly Brookes provides a detailed set of tips, considerations and questions to ask yourself when crafting a true Facebook marketing strategy, from developing a creative brief through putting together a “conversational calendar.&#.

Facebook 210

Facebook B2B Privacy MySpace 210

ProBlogger

JUNE 1, 2011

The search for those answers led The Pen Addict to become the top blog in its niche, and recently led me to taking a full time job with the online retailer JetPens.com , where I can live and talk about my passion every day. This is before I even logged in to my blog platform to layout and upload the post. Every blog post.

Blogger 40

Blogger Sample Samples Retail 40

Social Media Strategery

APRIL 2, 2010

Read the Twenty Theses for Government 2.0 – if you’re interested in this world, read these basic tenets of how social media and the government works You’re not going to learn this stuff via books and blogs alone – you’re going to have to get your hands dirty and actually use these tools to interact with the people you’re trying to reach.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Buzz Marketing for Technology

JUNE 27, 2008

Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. He was just making conversation, but I was concerned. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant.

LinkedIn 109

LinkedIn Google Directory API 109

Convince & Convert

FEBRUARY 16, 2012

I got into it on a blog last night and the comments with somebody who wrote a blog post about social media “experts” ruining the ethos of Pinterest by posting social media-related content and infographics and things like that. Jay : I’m pretty sure that they have a conversion rate test running at Marketo.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Streaming only your blog’s RSS feed on Twitter. (If Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. and having a real conversation first. Was it something you said? Can we say spam?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Or, these days, to click about it in some fashion or other. I’m calling this the comradeship factor. So people do.

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

APRIL 27, 2011

My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very pretty. Image: Leo Reynolds via Flickr, CC 2.0. Ridiculous. Is Klout useful in some respects?

Influencer 276

Influencer Klout Postrank Technorati 276

Techipedia: Tamar Weinberg

JANUARY 14, 2009

WordPress SEO: Definitive Guide to High Rankings for Your Blog is written by WordPress optimization expert and coder Joost de Valk and gives you some great tips on how to use WordPress in a search engine friendly fashion. Not anymore — it’s about social media (which typically encompasses blogs too). It usually works.

SEO 162

SEO Social Media Marketing Reputation 162

Buzz Marketing for Technology

JUNE 27, 2008

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. Comment frequently (and meaningfully) on blogs that write about you and your posts. Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Not everyone needs a blog.

Social Media 280

Social Media Brands Technorati RSS 280