Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

AUGUST 29, 2018

Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The new feature allows brands to give their audience an intimate, immersive experience.

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Content Nielsen Marketing Badge 170

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JANUARY 11, 2013

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. In Canada, there’s nothing similar yet, but more and more, brands are working with bloggers to reach online audiences, so this could change.

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Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. The Spin Sucks Brand Ambassador Program: A Case Study.

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Case Study B2B Authentication Review 260

Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. All the profiles included are actually real people, not brands or companies. This list was compiled using Twitter Grader. The list is published through Listly which means a significant difference from past lists.

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Twitter List Newsletter Features 351

Sherrilynne Starkie

MAY 28, 2013

The company’s blog says, “A few months ago we began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank. Related articles.

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

APRIL 3, 2015

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. PLEASE LIKE MY FACEBOOK PAGE.

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Video Content Facebook Study 150

Sherrilynne Starkie

JANUARY 26, 2013

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The article was originally posted on the Thornley Fallis blog. Brands use social media for PR. Related posts: Facebook and a harmless prank. Related articles.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

JUNE 29, 2013

At any one time I’ll see updates from friends and family mixed up with information from brands whose pages I’m connected to and marked as an interest. My pages feed is largely populated by updates from media outlets, clients and other brands. This story was originally published on the Thornley Fallis blog. Related articles.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

AUGUST 8, 2019

The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. This lets retailers expand their organic reach. Native scheduling comes to Instagram, finally! Will Facebook soon be reading our minds?

News 186

News Instagram Social Media Retail 186

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

JANUARY 30, 2016

The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences. The native ads used in the study that respondents rated as being of higher quality drove also more trust; those that were rated as lower quality drove less brand trust.

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Survey Advertising Study Software 150

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

DECEMBER 30, 2012

.* This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. Originally blogged at Thornley Fallis. Is there a generational shift behind this mismatch?

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

OCTOBER 21, 2013

There is a lot of value to be had from these trusted recommendations, and not just for brands and advertisers. The article was originally posted on the Thornley Fallis blog. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay. Content marketing: feeling ripped off?

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JANUARY 16, 2019

Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Plus it includes key insights from leading youth brands and Gen Z themselves. Congratulations to Brad Yetts, our reader competition winner. Gregg L Witt and Derek E Baird co-authored this insightful book.

Case Study 170

Case Study Study Social Media Strategy 170

Sherrilynne Starkie

JULY 3, 2012

The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” Thanks to Mike and the 18 other readers who took the time to enter!

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Conference Newsletter Skills Questions 259

Sherrilynne Starkie

JUNE 22, 2013

It’s a service that helps brands engage directly with people in emerging markets via mobile phones. This story was originally posted on the Thornley Fallis blog. She suggested that the answer is to make participation valuable and to forge transparent partnerships with members of the public. Facebook’s little secret.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 12, 2018

Branding is useful here; it’s helpful to be known as an option. All commenters’ names will go into the draw and the winner will be announced on my blog on May 4th, 2018. Along the journey from not knowing you to engagement, they ask seven questions. How do your answers to their questions rate? . Awareness — Who are you?

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Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MAY 7, 2013

12 Things To Do After You’ve Written a New Blog Post infographic. Top tips for bloggers and brands. Blog comment policy. What I’ve Learned in One Month of Blogging. Blog Etiquette. Headline Social Media blog Blogging' Related posts: The wine blogger kerfuffle. Related articles.

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List Policies Blogger Newsletter 372

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Start with setting up online monitoring for mentions of your company name, brands and products and services. Look for iterations of your company name and brands. Earned Media Foundations. Shared Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

DECEMBER 19, 2017

This is a risk for brands posting too often or posting boring or salesy content. Long form content has come to Twitter and provides new opportunities for engagement to brands. More evidence that blogging delivers real content marketing results. This infographic nicely summarizes blogging trends and best practices for 2018.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Getting a solid return on investment in social media is tough to measure.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

OCTOBER 16, 2018

For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. For example, getting product experts tweeting about new innovations and researchers blogging about their work will expand a company’s digital footprint.

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Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Brands use social media for PR. 2014: Year Of The Social Employer Brand Ambassador. This story was originally published at Thornley Fallis. Related articles.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Dell was the inaugural featured brand. The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Native ads provide value to brands, readers and publishers alike.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

MAY 19, 2013

Cross-Platform Single Sign-On - Google+ Developers Blog. The Official Klout Blog. Related posts: Does your brand take bloggers seriously? What''s new and cool in the world of social media. crowd rank. The world's largest, most successful influencer program has more than one million perks claimed.

Klout 276

Klout Social Media Policies Privacy 276

Sherrilynne Starkie

FEBRUARY 1, 2014

The government takes its lead from Coke, probably the world’s most recognized brand. In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. This article was originally published on the Thornley Fallis blog.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

FEBRUARY 11, 2012

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness. 1 Facebook brand. Related posts: Content marketing delivers sales leads.

Content 307

Content Marketing B2B Newsletter 307

Sherrilynne Starkie

APRIL 26, 2015

I had already invested a lot of effort into my blog and was building a credible reputation online. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. I was writing a weekly newspaper tech column, so I was trying out all kinds of apps as they were launched. How to be smart on Twitter. Instagram or Vine?

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JUNE 15, 2014

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. Millennials are not the biggest shares of branded content. There is certainly no shortage of information about social media use readily available online.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

DECEMBER 27, 2020

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. . These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Source: Facebook. .

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

JANUARY 11, 2014

Track blogs and websites, email, newsletters and all social channels. Related posts: Professional blogging for dummies. Does your brand take bloggers seriously? Top tips for bloggers and brands. Which stories will run when and where? Track important hashtags that will help push content further through social channels.

Content 319

Content Marketing Curation Template 319