Akamai Marketing

DECEMBER 29, 2011

Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Tell the Story Better: Yes!

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Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

AUGUST 9, 2011

By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. I create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them. Consider companies who are creating inforgraphics.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. But, as kick-butt as self-publishing is, writing a blog is one thing, writing a book is another. Let’s face it. Practical Advice.

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Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

MARCH 31, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

NOVEMBER 13, 2012

We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. Our next blog post will include a template for KPI’s designed for social media. They are also at-a-glance numbers.

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Template Templates Social Media Sample 203

Akamai Marketing

APRIL 27, 2011

I’m an avid reader of social media blogs. I probably read 100′s a week. I have a few favorites, but I find much brilliance from those I stumble upon them.

Social Media 135

Social Media Blogger Features 135

Akamai Marketing

SEPTEMBER 20, 2012

And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I’m very excited to share the latest information on blogging this fall. I taught that class last spring and it was a hit with everyone who attended.

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Social Media Class Groups Groups 167

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. If you followed the process, it was probably very clarifying for you.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. Interesting question isn’t it? At the very least, most companies should be at the “listening” phase right now.

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ROI Social Media Wiki Creative Commons 171

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

APRIL 4, 2011

Think about it – when you go to a Facebook page or a blog, do you always comment? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Probably not. I know I have a LOT of lurkers on my site.

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Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. Increased share of voice?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 3, 2011

From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in a. There’s a lot of content being written today about content.

Content 144

Content Features Social Media 144

Akamai Marketing

MARCH 2, 2012

PS: Here are the blog posts which inspired a couple of the slides: Everything you ever wanted to know about social media you learned in kindergarten. You ARE one of today’s businesses. And you can embrace this opportunity. What are you waiting for? Get started. Why Social Media? View more presentations from Tara Coomans.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

FEBRUARY 9, 2011

You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. In 2011, I’d love to see more small businesses embrace video as a medium, because I think consumers are asking for it.

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comScore Review Klout Marketing 156

Akamai Marketing

MARCH 22, 2013

We’re not done with this conversation and maybe a blog post is needed. This is going to be a brutally honest, more than a little sarcastic and slightly snarky blog post. Your legions of bots and fake accounts won’t support your book/speaking engagements/blog posts/personal appearances. And then it dawned on me.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

JULY 12, 2011

Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs. Smart Search: When you search on Trunk.ly, not only does it search tags, keywords within the message, but the link itself, even if that link was contained in a link shortener.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

FEBRUARY 22, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

JULY 2, 2012

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ). That article sums up what so many have known in their gut, but have been unable to articulate.

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Klout Comparison Influencer Airlines 177

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey).

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Flickr Campaign Consultant Social Media 272

Akamai Marketing

JULY 7, 2011

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. And so it goes.

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Google Conversation Collaboration Conference 142

Akamai Marketing

JANUARY 1, 2015

Blog Coverage: . Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 92 unique individuals created content on Twitter. 425 Tweets. Sell-out event. Storify Review: . Media Coverage: . Download The App: https://itunes.apple.com/us/app/dabus-the-oahu-bus-app/id503701268?mt=8.

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Case Study Study Storify Products 100

Akamai Marketing

DECEMBER 31, 2013

Look, I’m a BIG fan of ROI (as you can see from this blog). PS: Thanks to Stephan O’Donnell at AyeRight.com for the blog post which provided inspiration for this post. But that’s the very investment you’re making in social media. But let’s not examine the numbers as a liability, but an opportunity.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

MARCH 1, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 23, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Surely hosting this American icon over such a venerable holiday is an honor. In these markets, they get more visability from TV , radio, newspapers and even bloggers.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Its the difference between a blog post and a newspaper article. Mostly because an impassioned audience will allow you to do many things: recover from PR mistakes more quickly.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 3, 2012

I decided to do a blog post on it to welcome PubCon attendees and give them something else to look forward to! More local Honolulu foodie social media resources: Ono Kine Grindz Food Blog @okgrindz. For those of you not joining us for PubCon, well, let this post serve as an opportunity to whet your appetite.

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Mashup Social Media Upcoming Energy 156

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. it wrapped up February 26th. The result?

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Eventful Tourism Klout Travel 100

Akamai Marketing

MARCH 24, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod. So – what do you think?

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 22, 2011

.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post).

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

FEBRUARY 11, 2015

” This also explains why it takes me more and more time to blog for myself – I actually have to “re-center” to find my voice, which is deeply disconcerting…but I digress.

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Process Social Media Feed Feedly 100

Akamai Marketing

JULY 10, 2012

Sometimes, I get a little crotchety on this blog and call businesses out for not completing the social cycle. Sometimes its because they haven’t implemented social values internally. Sometimes its a rookie mistake. Sometimes its just human error. But today, I’ve got a great example of implementing social values. And guess what?

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Survey Small Business Social Media Examples 130

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. Something I strongly recommend measuring is “Engagement.&#

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Engagement Twitter Creative Commons Trends 156