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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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How to Track Social Media ROI for the Financial Industry

agora pulse

On the other hand, the returns can be calculated not only in terms of gross revenue, but also in terms of brand awareness and reputation, customer satisfaction, generating leads, new followers and subscribers, website traffic and others. An example of an ad campaign that can be measured this way is this one by the Bank of America.

ROI 87
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Before we dive into that, let’s consider each of the following questions for your brand: Which industry does your brand fall into? Your Industry – Does Offering Customer Service on Social Make Sense? Your Industry – Does Offering Customer Service on Social Make Sense?

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How to track social media ROI for the financial industry

agora pulse

On the other hand, the returns can be calculated not only in terms of gross revenue, but also in terms of brand awareness and reputation, customer satisfaction, generating leads, new followers and subscribers, website traffic, etc. An example of an ad campaign that can be measured this way is one by the Bank of America.

ROI 75
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How To Build A Strong Career In The CFD Market

The Realtime Report

Millions of investors are participating in the CFD trading industry. This industry is deceiving as it looks easy on the outside but is actually hard. We suggest that rookie traders rely on the Saxo bank group demo account as they offer a high-quality practice trading account. How To Build A Strong. Career In The CFD Market.

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How to Write a Bank Social Media Policy [Free Template]

Hootsuite

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

Banking 95
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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. Next time, Alex and I will look at more issues concerning cryptocurrency, and how they might figure in your future—how bitcoin and blockchain can disrupt entire industries. “Here’s the thing,” Alex said. “In Stay tuned!

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