article thumbnail

Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

Marketing 145
article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. We are here to drive revenue.

ROI 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to get Yelp reviews & improve your online standing

Sprout Social

Having an online review management strategy is another essential part of the larger digital marketing toolkit. Place a Yelp badge on your website. For additional Yelp branding that detail your review count and star rating, head to your business account to find the review badge. Utilize review management software.

Review 127
article thumbnail

20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113
article thumbnail

The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). We send digital badges they can use to promote their appearance.

article thumbnail

7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

But you don’t have to go Full Monty to be able to use data to improve your marketing. Software company Avalara used this technique to customize their Webinar topics and follow-up, and produced a 303% increase in Webinar attendance. This is also known as “progressive profiling” and “drip marketing.”

Data 159
article thumbnail

Facebook About to Drop a Bomb on Foursquare?

Socialized

And Yelp is an interesting player in this market, boasting a huge user base (huge by Foursquare standards) that it brought into the location-based world with an iPhone app earlier this year. There comes a time in the life of every hot software product’s life (whether a Web 2.0 The Yelp iPhone app alone had around 1.25 I don’t think so.