Trending Sources

HOW TO: Properly Use Badges to Engage Customers

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 30 How Are People Using Twitter? Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. “Badges?

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Badges? We Don’t Need No Stinkin’ Badges

Spin Sucks

Nuh-uh, we have badges and stuff! For those unfamiliar with the term, Lisa Gerber wrote a great post called “ Game Mechanics and Its Effect on Marketing ” that you should definitely read (or re-read). Research done by M2 Research says that the market for gamification will grow to $1.6 Points and badges are a good start, but they are just a start. Badges?

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How badges help news websites build community, make money | Poynter.

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. But I think it’s worth it. Community building.

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Google+ Growing With The Times – Are You Badged Yet?

Small Business Mavericks

There are some marketers that are quite sensitive when it comes to any foray into social media by Google. These changes include: the ability to configure a badge to a suitable width. As a marketing tool, website owners have nothing to lose by including a badge on their sites. When it comes to marketing , you need to use every tool that adds to your website’s exposure. Google+ looks to be one widget that’s here for the long run – are you badged yet? Social Media google website badges widgets

Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. What are your thoughts?

Five Ways Marketers Should Use Foursquare

Spin Sucks

” And, while the only real benefits you had to using the service were badges and beating your friends in points (I’m looking at you Mark Robins ) or telling burglars you weren’t at home, Foursquare began to gain notoriety and use. Foursquare Uses for Marketers. A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. It was 1:45 p.m.

The Evolution of Digital Marketing

Convince & Convert

Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. You’ll also receive access to the Definitive archives, so when you need answers about a particular facet of digital marketing, you can grab them there in an instant.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!

3 Things Marketers Can Learn From Teenagers

Convince & Convert

When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge. What do marketing and teenagers have in common? A lot. This kind of attitude no longer has a place in marketing.

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Is being a productive marketer worth the personal price?

Convince & Convert

It ain’t easy being a productive marketer in these modern times. Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there). 60% of marketers have delayed going to the bathroom to meet a work deadline. For the marketing professional?

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? They push you to be sharper. iPhone.

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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). We send digital badges they can use to promote their appearance. Yep, that’s a bold headline. Spotlight.

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Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. When we first learned that we were selected as finalists a little over a month ago, we were floored by the outpouring of support by our peers in the marketing community.

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. When we first learned that we were selected as finalists a little over a month ago, we were floored by the outpouring of support by our peers in the marketing community.

The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

your badge. Digital Marketing austin texas digital marketing guide to sxsw how to survive sxsw networking savvy marketer south by southwest sxsw sxsw interactive YouTube Image via SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. As an attendee, it’s easy to get overwhelmed. Have fun! ~ jay baer.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Use tried and true marketing tactics that generate healthy competition amongst your readers. Loyalty. Tie Video to Written Content. Perhaps.

20+ Commonly Asked Questions About Blogging & Online Marketing


As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Email Marketing. Enjoy! Comments.

Outsourcing Social Media Management


This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter !  Thank You, Tom. coming from you).

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn


As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. But there are a lot of them that are simply out there to collect your money and give you a badge, which may or may not mean much to the world at large. Would digital marketers be able to learn something from them? Persuading Customers When They Ignore Marketing.

7 Effective Ways to Market Your Business Blog

Writtent Blog

Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. Be a Part of Your Industry.

How To Create a Conference Badge Page

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Create a Conference Badge Page How To Create a Conference Badge Page by Shane Robinson on August 28, 2008 Recently, after creating the “Badges&# page for the PodCamp Hawaii site, we were contacted by several other Podcamp Organizers around the world. See the PodCamp Hawaii Badges page for examples. Step 1.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Definitely when someone want to start a social network marketing they should have a goal.

New Twitter Updates Allow for Easy Account Verification

Ignite Social Media

DON’T:  Campaign publicly for a verification badge. Yes, the check mark can be a status symbol, but what you do with your verified account is much more important to your followers than simply having a shiny new badge. DON’T:  Add a badge to your cover photo to “hack” your way into being verified. Until just yesterday, the process of getting verified was incredibly murky.

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The Intersection of Online Communities and Learning Management Systems

SocialFish, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We wrote about this acquisition here.). Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. participate in discussions and earn a badge. complete a quiz and earn a badge.

7 Tips for Effective Marketing with Twitter


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. Tips for Effective Marketing with Twitter 30 With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. After analyzing many marketing flops on Twitter, the underlying issues are very apparent.

4 Social Media Tactics That Are Going Away Like the Landline

Convince & Convert

also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Today, Once upon a time, the number of connections you had on LinkedIn was a badge of honor. There’s a lot of debate about automation on social media, but I believe there’s a place for it in the marketing mix. It wasn’t that long ago.

Social Media Updates: May


Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter. Have a verified badge to let know the Page is authentic. PLUS A HUGE TIP! Facebook. Twitter.

How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

You can apply to be Twitter verified and receive a blue checkmark badge next to your name. When I first heard that Twitter was allowing users to request the verified badge, I wanted to do it right away. ” I changed it to “Director of marketing @buffer.” Social Media MarketingWell now Twitter’s gone one step further. Add your birthday. Fashion.

Your Next Trade Show Checklist

The Realtime Report

Trade shows are the real deal, but just like keeping people’s shrinking attention span on the internet is tantamount to marketing success, so is keeping people engaged when in a face-to-face interaction. Your Next Trade Show Checklist. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. Fear not, we’ve got you covered.

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12 Steps to Producing a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our site, the first search engine for marketing podcasts. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Schedule Time Windows.

Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders

Blue Focus Marketing

Marketers have known this secret for years: Sell the solution the tool offers, not the tool itself. And as we at Blue Focus Marketing (@ BlueFocus ) have been saying for years, there’s a lot of sizzle when it comes to social processes. So it was good to see this panel put so much emphasis not only on this concept, but also on the idea of gamification through incentives and badges.

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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives.

Three Ideas for Self-Promoting Without Being Icky

Spin Sucks

Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Badges. I’m such a fan of the badges. This post is written by Lisa Gerber. My hometown,  Sandpoint, Idaho , was just awarded  Most Beautiful Small Town in America by USA Today and Rand McNally.

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Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers

Blue Focus Marketing

The #Nifty50 Top Women of Twitter will be profiled on the Webbiquity blog , and the#Nifty50 Top Men highlighted on the Blue Focus Marketing blog. Winners will be announced in Webbiquity blog and Blue Focus Marketing blog in summer2012. I’m nominating: [contact-form-7]. Cannot be a marketing, advertising or PR agency employee or principal. Nifty50 Badges. Recognition.

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Why the Fire Drill Content Model Doesn’t Work

Convince & Convert

Many agencies want to hitch their wagons to the train of content marketing and strategy. They think that just because they have copywriters and account managers, they have a content marketing team. In fact, a lack of time or bandwidth is the number one content marketing challenge for businesses.  Get more content like this, plus the very BEST marketing education, totally free.

Google+ Page Tips for Nonprofits


But my curiosity got the best of me so I responded and a very friendly Google marketing specialist, Kevin Finley , offered to do a hangout with me to talk about ways I could maximize ASHA’s Google+ page. He showed me how to add a +1 button to a website and how to create a Google+ badge for your site. Also, I am  still kind of lukewarm on Google+ overall.

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How to Produce a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. If you have an idea for a show, or would like to talk about having us produce your podcast, email us) All of these shows (and 550 more) are rated and reviewed at our site, the first search engine for marketing podcasts. Because… 4.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.” by B2B Digital Marketing.

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Applying for ranking with the Ad Age Power 150 to get that awesome badge in the sidebar of your blog. Blog Social Media Ad Age Power 150 analytics Big data Bloggers Blogging clicky community content content marketers Feedblitz Google IT Link Love plug ins RSS search search marketers SEO server subscribers Success thought leaderToday’s guest post is by Jayme Soulati .

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. In order to create a framework to optimize web presence and online visibility,  b2b marketers need to understand and capitalize on the connections between these different tactics. “Abandon” such tactics at your own risk.

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