The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Facebook Mobile Studio.

Curation 167

Curation List Automotive Real Estate 167

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Case Studies. Guest post by Atman Rathod.

Content 187

Content Curation Marketing SEO 187

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. The full study also includes more easy-to-understand data visualizations and shareable graphics. This is not news for B2B brands, but B2C brands might take note, too. 57% of LinkedIn’s traffic is mobile.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. A study of more than 16 million social shares by brands found that 79.6% Image credit: DreamGrow. TrackMaven ). Remember the rest.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

DECEMBER 14, 2023

A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. Asana does this regularly, as seen in the 3 Tips to Drive Operational Excellence from T-Mobile’s PMO blog post. 61% are happy to recommend products made by brands they trust.

Content 221

Content Marketing Loyalty Collaboration 221

Convince & Convert

JUNE 16, 2014

You can run some correlation studies on that, but it’s difficult to point to it exactly. For example, we talked about the Columbia Sportswear mobile application. So, to some degree, it depends on the business. (to

B2B 159

B2B Content Marketing Metrics 159

The Realtime Report

NOVEMBER 12, 2021

Studies show that you have a maximum of 15 seconds to capture people’s attention to keep them on your page once they click on your website, email, or landing page. However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave.

Marketing 91

Marketing Startup SEO Applications 91

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. Send this page to Print Friendly.

iPhone 218

iPhone Brands Apple Microsoft 218

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Your audience today hangs out in multiple locations online. Use email marketing to maximize sales.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Hootsuite

FEBRUARY 20, 2020

The full study also includes more easy-to-understand data visualizations and shareable graphics. 99% of users in 2019 accessed social media on mobile. 72% of B2B marketers who use paid channels online used paid social in 2019. The full study also includes more easy-to-understand data visualizations and shareable graphics.

Statistics 145

Statistics Social Media Marketing YouTube 145

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. All consumers are (mostly) mobile-first. case study. mobile first. mobile first strategy. case study. mobile first.

B2B 80

B2B Case Study Mobile Data 80

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

The Social Media Incubator

APRIL 29, 2013

77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. Instagram had more than 724 percent increase in daily mobile visitors last year. Among these include. 32 percent of all Internet users use Twitter.

Social Media 111

Social Media Statistics Marketing Retail 111

Waxing UnLyrical

APRIL 11, 2019

Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits. Healthy Birth Day developed a mobile app to make it easy to track and record movements. The app is free to download and easy to use.

CSR 200

CSR Real Estate Posterous Campaign 200

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). …But Facebook Means Consumer Marketing.

Report 191

Report Social Media B2B Newsvine 191

Writtent Blog

DECEMBER 6, 2023

Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Answer questions on forums and answer sites.

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. On mobile: 1. Tell a story with a case study. How to use LinkedIn native video. On desktop: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Sounds like B2B marketing and lead nurturing, doesn’t it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 96

Drupal Content Case Study Statistics 96

Hootsuite

JUNE 27, 2022

In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). The best equipment for filming is something you’ve already got: a mobile phone. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Twist Image

JUNE 19, 2014

Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. That is the primary question that this report asked CMOs from all over the world (this includes both B2C and B2B professionals with varying sales and from emerging and mature markets). Google has bought a bunch of robotic companies.

B2B 98

B2B Mobile Analytics Advertising 98

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 116

CoTweet CoTweet Mobile B2B 116

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Here’s why. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. In many developing countries, mobile phones and social media have taken hold and taken off in a big way in recent years, growing much faster than financial service sectors.

Social Media 141

Social Media Banking Marketing Mobile 141

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG.

Twitter 129

Twitter Tips Influencer Hashtag 129