Sprout Social

APRIL 25, 2024

B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Social media metrics map There are hundreds of social media metrics you can report on. You use this social media metrics map, of course.

Template 80

Template Templates Social Media RFP 80

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. You may not dive into every tool from day one, but it’s worth discovering which aligns with your goals. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions.

B2B 84

B2B Team Conversation Education 84

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 1) LikeAlyzer.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Content 201

Content Marketing B2B Journal 201

Keyhole.co

NOVEMBER 7, 2023

Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. Which tools are most helpful?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. The key is to harness that motivation and interest with the right tools.

ROI 48

ROI Loyalty Embedding Metrics 48

Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. Let’s say you’re a B2B company providing cloud computing solutions.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%).

Report 191

Report Social Media B2B Newsvine 191

Keyhole.co

MARCH 4, 2023

But if you want to understand influencer marketing and influencer marketing ROI, you have to understand influencer marketing statistics first. Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye.

ROI 52

ROI Influencer Marketing Campaign 52

Webbiquity SMM

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. There are several social media campaign builder tools available that can help you design and run quizzes and contests. The statistics are disheartening. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Convince & Convert

FEBRUARY 3, 2011

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. We hate math. It Depends. And there isn’t going to be.

Nielsen 146

Nielsen Company Social Media Metrics 146

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. Here are some of the most important sales and marketing alignment statistics you should know: 50% of sales time is wasted on poor prospects SalesHub. and allow your reps to engage with them.

Engagement 89

Engagement Social Media B2B Team 89

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). By providing customers with the right information at the right moment, they’ll have the tools needed to make a decision.

Social Media 106

Social Media Marketing How To Metrics 106

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Oktopost

APRIL 21, 2020

The greatest advantage the BCG growth share matrix has over other business management tools is its simplicity. The GSM is an extremely useful tool but it isn’t without its shortcomings. Thus, making the BCG Growth Share Matrix a rather inaccurate tool for many. Statistically, this upgrade happens every ~2.2

Marketing 138

Marketing Apple Strategy ROI 138

Keyhole.co

MAY 18, 2023

Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. Monitor your TikTok profile metrics YouTube 101. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Keyhole.co

JUNE 26, 2023

Keeping track of the latest trends and Instagram statistics in 2023 will help you stay ahead of the competition and ensure your brand makes the most of its presence on this preferred social media platform giant. In this blog post, we’ll discuss some key Instagram statistics for 2023. Source: Yotpo) 10. Source: Facebook IQ) 12.

Statistics 52

Statistics Instagram HootSuite Hashtag 52

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Jay: A lifeline.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Jay: A lifeline.

B2B 120

B2B Software Social Media Survey 120

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. These tools build on the core philosophy of limitations with Facebook’s own measurement service. . #3

Facebook 185

Facebook Web 2.0 Startup Applications 185

Sprout Social

OCTOBER 10, 2016

Review Your Metrics Along the Way. A3: But also, make sure you're looking at metrics for your entire funnel. . Beware of paths that jump subdomains – you'll lose the initial source in @googleanalytics and most other tracking tools. Make sure your results have statistical significance. SproutChat.

Conversation 40

Conversation Sample Samples Metrics 40

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122