Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 121

B2B Advertising Campaign Statistics 121

Koka Sexton

SEPTEMBER 1, 2023

In the dynamic realm of B2B growth and innovation, where forward-thinking marketers constantly seek to pioneer new strategies and forge connections in unconventional ways, a transformative force has emerged—a force capable of reshaping the very landscape of content creation. This force is none other than artificial intelligence, or AI.

B2B 52

B2B Content Statistics Data 52

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Content Brands 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 127

Data B2B How To Metrics 127

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? Behold these eye-opening statistics: 87% of customers share positive experiences. It is important for businesses not to overreact to this metric, because there can be more to the story. Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. We’re pleased to announce LinkedIn Page Statistics, a new feature that affords you even better company page insights. What will you do with better LinkedIn Page metrics?

LinkedIn 62

LinkedIn B2B Metrics Report 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. With B2B buyers holding an active presence on social media, your sales teams can utilize social selling to meet these buyers online, provide value to them, and draw awareness to your products and services.

B2B 62

B2B Metrics Education Comparison 62

The Realtime Report

AUGUST 17, 2012

LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. 57% listed poorly define success metrics and key performance indicators.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 87

B2B Team Conversation Education 87

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Sprout Social

JANUARY 9, 2024

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. View and export performance metrics from all group campaigns. Are you wondering how to advertise on LinkedIn?

LinkedIn 231

LinkedIn Campaign Groups Groups 231

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

NOVEMBER 7, 2023

With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. So, use your hashtag statistics to look out for the highest activity spikes during those hours to pinpoint the best time to post your Tweets. Focus on vital metrics like volume to tailor your posts and hashtag search precisely.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 46% of B2B buyers purchase something after watching video.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Hootsuite

MAY 26, 2021

The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. LinkedIn first introduced the concept of the SSI back in 2014.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. Let’s say you’re a B2B company providing cloud computing solutions.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. The reality is that YOU need to determine what’s right for YOUR COMPANY.

Facebook 156

Facebook Statistics B2B Apple 156

Hootsuite

JULY 13, 2023

These are metrics that will give you the info you need to target specific users in phase two of the social selling game: nurturing your leads. Use your social media metrics to get smarter about your content planning so you can pull in more followers — each one a potential sales lead. Learning what’s working (and what’s not!)

Social Media 98

Social Media HootSuite Analytics Instagram 98

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%).

Report 191

Report Social Media B2B Newsvine 191

Koka Sexton

SEPTEMBER 2, 2023

The journey begins with the unveiling of compelling statistics that underscore the transformative potential of this new frontier. 91% of B2B marketers use content marketing, and 76% of them say it is the most effective way to generate leads. This narrative takes a data-infused turn as we introduce the pivotal role of AI content.

Startup 52

Startup Content Data Engineering 52

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. I like to share weekly updates on our best of the best advocates.

How To 62

How To B2B Training Survey 62

Keyhole.co

JUNE 12, 2023

The latest social media statistics reveal that 450 million people are active on Twitter monthly while 6000 tweets are posted every second. To find the best time to post on Twitter for your specific audience, you can use Twitter Analytics to track your engagement metrics and experiment with different posting times. Absolutely!

Twitter 52

Twitter Hashtag Analytics Metrics 52

Convince & Convert

MARCH 4, 2016

Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. While vanity metrics may impress the junior staff, the CEO is interested in real value. Whatever software you choose should easily demonstrate the statistics of who is converting, at what rates, and from what content.

ROI 60

ROI Statistics Software Metrics 60

Pixlee

SEPTEMBER 27, 2021

Set clear goals about the metrics you’d like to target, like social media engagement rate or sales. You can also measure individual influencer campaign metrics and manage relationships with your creators from within the platform. Engagement statistics: How are people behaving on your landing pages?

Video 52

Video UGC How To Chemicals 52

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 153

B2B Tips Twitter Marketing 153

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). Then you’d better watch your impressions and engagement statistics. Trying to spread awareness on Facebook?

Social Media 105

Social Media Marketing How To Metrics 105