Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

B2B 40

B2B Mobile SMS Tips 40

Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. One of the biggest priorities of any B2B marketing department is to forge strong connections with both prospective and existing customers. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample Content: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. A study by Bain & Co. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Write engaging case studies to build niche expertise.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. You may have heard that TikTok is amazing for its organic reach. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Likeable

JANUARY 7, 2019

In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand. For example, a B2B customer asking for a more efficient product is ultimately asking for a brand who values and champions their time.

Social Media 91

Social Media Brands Authentication Loyalty 91

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

MARCH 20, 2013

A recent study published in the International Journal of Hospitality Management found that the level of willingness to pay a premium for green initiatives is significantly different depending on hotel type. It’s the customer loyalty that will be at stake. Highlight products and categories with green options.

Conversation 199

Conversation Hotels Retail Focus Group 199

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, studies have found that forms that ask for age are more likely to be skipped. Among other things, the form asked for school and field of study information. Customer content (case studies, reviews, etc.)

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. runs on @dunkindonuts drops 3/31/22 on our site, exclusively available to our Beauty Squad loyalty program members ??. Case studies. WAKE UP & MAKEUP ??????

Strategy 131

Strategy Brands Hubspot Survey 131

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. Video Case Studies. That’s where case studies come in. Case studies are often the last piece of social proof necessary to “seal the deal” with the customer. Source: Contently. Promotional Videos.

Types 119

Types Video Content Case Study 119

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. Twitter has 330 million monthly active users and 134 million daily active users. 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? It’s important to study your audience’s pain points so that you can create content that solves your ICP’s (Ideal Customer Persona) immediate problems and offers them solutions. But that doesn’t mean you can post “just anything.”

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? It’s important to study your audience’s pain points so that you can create content that solves your ICP’s (Ideal Customer Persona) immediate problems and offers them solutions. But that doesn’t mean you can post “just anything.”

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MARCH 1, 2016

So to help me convince readers that they needed to fundamentally change everything about their customer service and customer experience programs, I partnered with Edison Research on a massive study on the Science of Complaints. There are B2B examples and B2C examples. Just about everything in this book is backed up by serious research.

Posterous 60

Posterous Case Study Buy Research 60

agora pulse

NOVEMBER 10, 2020

Study your followers via a social media analytics tool. Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. Study the content habits via a social tool. Social media channels. Pricing: Contact Klear. Social media channels. Pricing: Contact Netbase Quid.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages.

Social Media 98

Social Media Strategy Tips Curation 98

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 140

ROI Social Media Social CRM Survey 140

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Buffer Social

JUNE 13, 2019

The company creates study guides for a variety of topics, and their Instagram content is rife with empathy for the experience of the student: what it feels like to study, to pass a test, etc. SparkNotes understands its core audience: students and learners who can resonate with pop culture memes. Over to you.

Meme 75

Meme Instagram Feed Feedly 75

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content. Share an anecdote.

Content 55

Content B2B How To Reputation 55

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. They have the potential to build durable brand loyalty through the use of personalized, relevant, authoritative, credible, reliable, and fresh content.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Let’s talk about loyalty again. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. Source: [link].

Metrics 118

Metrics B2B Loyalty Cost 118

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama.

Twitter 167

Twitter Marketing Conference Consultant 167

Writtent Blog

JANUARY 28, 2014

Even if your intentions are good, it’s going to cast your brand in a dishonest light, and it certainly won’t win you any loyalty. Don’t say you’ve written 15 tips if you’re only offering 5, and don’t promise that your tutorial can help people increase their blog subscribers 10,000% if you don’t have stats or a case study to back it up.

Tips 86

Tips Hubspot Small Business Case Study 86

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. That’s just a brochure in 140 characters. great points.

Social Media 122

Social Media Strategy Social CRM MySpace 122