Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. Chloe even reveals her favorite tech tools to streamline the process.

Strategy 118

Strategy Tips Apple Social Media Management 118

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric. Not all brands are prepared nor will they ever be prepared to have every social media post be focused on improving the well-being of their audience.

Feed 167

Feed Feedly Metrics News 167

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

LinkedIn 108

LinkedIn B2B How To Metrics 108

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Content Marketing B2B 167

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 126

Examples Influencer Campaign Marketing 126

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. G2Crowd Rating: 4.2.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

Marketing 206

Marketing Metrics B2B ROI 206

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

Conversation 276

Conversation Facebook Guidelines B2B 276

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Host training sessions to deliver up best practices.

How To 62

How To B2B Training Survey 62

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Notice how quickly we moved from hosting to cloud services? social media messaging. vanity metrics. social media messaging.

B2B 80

B2B Case Study Mobile Data 80

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Now, social media makes it easy to specifically target the kind of people most likely to buy from you.

Tips 133

Tips Authentication LinkedIn Groups 133

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. How did you get involved in social media? via Pew Research.

Case Study 131

Case Study ROI Social Media Team 131

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 134

Social Media Strategy Metrics Organization 134

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. So, revolutionize your social media strategy with Keyhole.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 to contribute to their newly launched B2B portal www.paulwriter.com. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). At first, you knew everyone at the party. But then, it all changed.

Social Media 119

Social Media Strategy Consultant RSS 119

Akamai Marketing

FEBRUARY 11, 2009

After all, sponsoring and hosting events is an industry too, and it employs a lot of people. The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. As a tax payer, I can’t help but be outraged.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. I make ball bearings.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Delegation equals death in social media. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). Social Media and Community Building. Average annual salary of social media participants = $75,000.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

FEBRUARY 17, 2016

People Are the New Media. Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. How do you get your content seen, heard, and played?

Influencer 60

Influencer Marketing Nielsen Case Study 60

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Social Pros Transcript For Your Reading Enjoyment. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Social Pros Transcript For Your Reading Enjoyment. Listen Now.

B2B 120

B2B Software Social Media Survey 120