Convince & Convert

OCTOBER 12, 2013

Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. Further, every B2B customer is also a B2C customer, and the marketing playbooks of the B2C companies are changing the expectations of B2B buyers. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Convince & Convert

MAY 31, 2013

” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Jay is the founder of [link] and host of the Social Pros podcast. . “You have to know beyond a shadow of a doubt, or in as much detail as possible, those who buy your products and those who sell your products.”

Case Study 131

Case Study ROI Social Media Team 131

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. When done right, it can help attract, engage, and build a community of loyal customers.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). Social Media and Community Building.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

FEBRUARY 17, 2016

Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. How do you get your content seen, heard, and played? People Are the New Media. highlight to tweet).

Influencer 60

Influencer Marketing Nielsen Case Study 60

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Social Pros Transcript For Your Reading Enjoyment.

Company 120

Company Instagram B2B Survey 120

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Theme: Pressrow.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Diva Marketing Blog

MAY 23, 2012

Were you on the PinChat when host & founder Kelly LIeberman brought in Lizze from McDonalds ?" Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Don't you think he makes a cute model? I asked a few people.

Social Networking 92

Social Networking eBook Analysis API 92

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: Yeah, even more so than email in a B2B circumstance.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: Yeah, even more so than email in a B2B circumstance.

B2B 120

B2B Software Social Media Survey 120

Keyhole.co

SEPTEMBER 15, 2023

Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. Why Instagram Live?

Instagram 52

Instagram Brands How To Marketing 52

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. There are many metrics to measure and track on social media marketing, but the one that tells you how much conversational space you’re occupying is Share of Voice. Build Your Community. Chasing success on social media is challenging.

Social Media 121

Social Media B2B Metrics Conversation 121

Kikolani

JANUARY 16, 2011

Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional. Answer: The difference between WordPress.com and a self-hosted version of the WordPress platform is the control you will have with the latter, but with that control also comes the need for maintenance.

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. The change has come from how people create their perceptions.

Social Media 134

Social Media Strategy Metrics Organization 134

Social Media Strategies Summit

NOVEMBER 18, 2022

If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Host Q&A Sessions.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). At first, you knew everyone at the party. But then, it all changed.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Socialmedia.biz

JUNE 28, 2018

Even though only 24% of businesses are currently focussing on engagement generated through Instagram Stories, with the most common reason being that its engagement metrics are not as tangible to referral traffic or follower count, establishing clear KPIs and goals is important, if you’re looking to make the most of the feature.

Instagram 75

Instagram Template Templates Price 75

ProBlogger

FEBRUARY 18, 2019

A lot of our Facegroup members have asked questions about starting a podcast, especially about gear, content, engagement, hosting, launching and monetization. Establish a dedicated hosting platform to store and distribute your media files. Metrics don’t really matter. Media Host and Website Setup. your accent).

How To 44

How To Hosting Apple Questions 44

Buffer Social

DECEMBER 5, 2023

I consider the desired metrics and target audiences, understanding where they spend their time online to inform our repurposing strategy. Repurpose your newly-created or old content only for the channels you’re already active on or the channels you’re trying to build a community on.

Content 108

Content Newsletter Remix Instagram 108

Keyhole.co

DECEMBER 26, 2022

There are 10 steps to build a great influencer marketing campaign: Set your goals by visualizing what success would look like to determine your key metrics. HelloFresh, using a host of social media analytics tools , can see which influencers generated the most sign-ups and can then use them for future campaigns. Choose your channel(s).

Influencer 52

Influencer Campaign Instagram Data 52

Webbiquity SMM

FEBRUARY 11, 2013

Cendrine Marrouat advises participating in Twitter chat, and reviews eight popular social media-related chats hosted by Twitter rock stars like @Atomic_Reach , @MackCollier and @prsarahevans. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. B2B And A Resistance To Video Marketing by B2Bbloggers.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Why Host a Blog on Your Corporate Website? Why Host a Blog on Your Corporate Website?

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 8, 2010

That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. For no money at all, you could have your own page on the World Wide Web, and when even small Web hosting packages were $250/month, a free page was a big deal. “BunnyBoy213″ was your handle. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 2, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). I am your host, Jay Baer from Convince & Convert , joined virtually alongside by my trusty sidekick, Eric Boggs , the CEO of Argyle Social. Social Pros Transcript For Your Reading Enjoyment.

Social Media 116

Social Media Committee Team Questions 116

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. The Importance of Community Management.

Communities 176

Communities Social Media Tips B2B 176