Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? Meet Haily.

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B2B Social Media Management Apple YouTube 118

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

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Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. The Importance of Community Management.

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Communities Social Media Tips B2B 176

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

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Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

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Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Hot Topics: Golden community building tips for B2B brands. Episode Summary.

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Community building Communities Tourism Social Media Management 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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Oktopost

JUNE 20, 2023

In this episode of Behind the Post, host Olivia Messina sits down for a solo episode to discuss strategies you can implement if advocacy shares start to dip. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

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Strategy B2B Apple Hosting 118

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Catch all episodes here. Episode Summary.

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Oktopost

NOVEMBER 19, 2020

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

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Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. The dos and don’ts of hosting influencer events . It’s important to understand that hosting an influencer event is a lot more than just clicking “ Create ” on LinkedIn. .

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Oktopost

DECEMBER 8, 2021

In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary. Stay in the Loop.

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Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

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Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

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Oktopost

MAY 11, 2020

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

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Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

SEPTEMBER 28, 2021

If you don’t have a blog, you can use Substack to host one. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. It’s free!). Fake or impostor profiles. Pinterest Rules.

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Oktopost

MARCH 24, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? Episode Summary.

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Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Watch the live recording: Love going Behind the Post? Catch all of the episodes here!

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B2B Apple How To Training 62

Oktopost

JUNE 9, 2021

Revealing what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style. Stay in the Loop.

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B2B Apple Review Authentication 118

Oktopost

JULY 18, 2022

In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

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Social Media Management Social Media How To B2B 69

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. Olivia Messina is Oktopost’s Social Media and Community Manager.

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Social Media Social Media Management B2B Apple 69

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

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Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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LinkedIn How To Marketing Newsletter 130

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Social Media B2B Apple Policies 84

Webbiquity SMM

JANUARY 24, 2023

These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

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Advertising Social Media Strategy Authentication 238

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. She’s an expert on all things B2B content marketing, and her strategic marketing insight has been featured in publications like Forbes, Business.com, Upwork.com, and Managers.org.uk.

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Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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Hootsuite

SEPTEMBER 2, 2021

Here are some thought starters for using audio social media platforms: Host industry panels. Host interactive sessions (such as AMAs) with your audience. Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. You can also host live shopping events on social media.

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Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? The B2B customer journey has changed—far from the linear funnel most of us love to draw. Catch all episodes here. Episode Summary. So how can we reach them?

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Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source.

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Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

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Atlassian ROI Social Media Collaboration 102

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Host free events. The Western world is a multi-national community.

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Small Business Marketing Compete Directory 98

Oktopost

APRIL 30, 2020

Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. This engagement channel can potentially be an invaluable tool in networking and community-building.

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