Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. He has a huge and loyal social network. Working with a celebrity in this instance was a great fit.

Case Study 145

Case Study Study Influencer Project 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

APRIL 9, 2019

As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions.

Report 95

Report Social Media B2B How To 95

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” in fact it is always the opposite of that.

Brands 243

Brands Reputation ROI Case Study 243

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. No problem.

Strategy 130

Strategy Brands Hubspot Survey 130

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks.

Forums 62

Forums Reddit Analytics Sentiment 62

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

Social Media 149

Social Media Training Startup Social Networking 149

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. Supporting Resources .

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now). Alexis Ohanian Sr.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Unfortunately many marketers confuse social buzz with social bucks.

Content 162

Content Training How To ROI 162

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Audience Marketing Prioritization Worksheet.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do.

Content 60

Content Tips Analysis Curation 60

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 112

B2B Research Sentiment Marketing 112

Diva Marketing Blog

MAY 23, 2012

When it comes to social media, we learn most from the people who have stepped out before us and generously share their experiences. In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic.

Social Networking 92

Social Networking eBook Analysis API 92

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

ROI 258

ROI B2B Social Media Press Release 258

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. link] #SMM [link] Doktor Marketing Would You Try It With a Fox?

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Make your description crisp and creative.

Education 40

Education LinkedIn B2B Banking 40