Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Not any more …. How … Facebook!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Twist Image

AUGUST 20, 2013

In my second business book, CTRL ALT Delete , I lay out the case for the one screen world. of total ecommerce , from Retail Digital we''re seeing entirely new ways for brands to provide levels of personalization, service and commerce to consumers. business book. retail digital. business book. retail digital.

Marketing 109

Marketing Mobile B2B Apple 109

Twist Image

DECEMBER 20, 2011

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. business book.

Retail 94

Retail Construction Mobile Advertising 94

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Keryl wrote her book Happy B h to help other women get over the challenges in their lives. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Listen Now . The RSS feed is: [link].

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Oktopost

APRIL 20, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? She’s an open book about the strong company culture she has built. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Her secret?

B2B 12

B2B Apple Marketing Retail 12

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 113

Platform Social Media Tumblr Reddit 113

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. This was essentially the subject of my first book.

Social Media 117

Social Media Strategy Consultant ROI 117

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 232

Social Media Hubspot B2B Marketing 232

Keyhole.co

SEPTEMBER 17, 2020

Oktopost is a social media scheduling tool that focuses more on the B2B industry, helping big businesses to manage their online presence in a way that really engages their audience. Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

Social Media 111

Social Media Tools Price Social Media Management 111

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. It pays off in any industry (B2C or B2B) and it pays off handsomely! Every Industry! Why not use Social Media to delight your customers. Tweet This!

Social Media 211

Social Media Retail Loyalty B2B 211

Myrland Marketing

APRIL 6, 2010

While many lawyers shy away from Facebook for business development, if you are practicing retail law: family law, personal injury law, employment law etc – than Facebook is a great place to engage with individuals talking about what you do. Then assign a ranking — good, decent, marginal.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks.

Platform 152

Platform Campaign Video YouTube 152

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Buy his new book !

B2B 165

B2B Sentiment SEO Klout 165

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. confluence of social and search , which is what the book is about. that you had in the book which blew me away, I actually had to read it two. But I think you said in the book at Google has 11 billion. Lee: Somewhere. Jay: In the United Kingdom.

Social Media 135

Social Media SEO Retail Conference 135

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Here’s how fashion retailer The Limited defined their target audience way back in their 1979 annual report (as cited in the textbook Retail Marketing Management) : “The Limited’s target market is the 16- to 35-year old female.

Template 145

Template Templates Social Media How To 145

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you? All rights reserved.

CSR 138

CSR Social Media Strategy Consultant 138

Keyhole.co

JANUARY 17, 2023

Oktopost Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience. Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

Social Media 52

Social Media Tools Price Social Media Management 52

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 2, 2010

Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. I must say that blog got a lot of attention by thousands of curious people who wanted to know how they can gain more friends fro face book without the spamming. Social curation at work.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

AUGUST 10, 2010

Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. McCann , Viral Heat Did you enjoy this blog post? Thanks for sharing this Jay. link] jaybaer Thanks David.

Social CRM 134

Social CRM Influencer Klout Social Media 134

The Marketing Blog

JANUARY 9, 2008

The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. Site designers need to improve upon the look-and-feel and even think about partnering with retail stores outside Mumbai. which are into B2B businesses. Like Footees.in Gnome is also in to just T-shirts. Great Article !

Startup 104

Startup Web 2.0 Retail Price 104

Convince & Convert

FEBRUARY 25, 2010

And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 20, 2010

years because of Twitter I have been able to turn my business form mostly wholesale to mostly retail. years because of Twitter I have been able to turn my business form mostly wholesale to mostly retail. I will tell you in the past 1.5 Half the work for twice the pay. link] Ellen Cagnassola Jay This is great reassuring info.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

FEBRUARY 2, 2012

In fact, I was going to go, of course, this year, but I managed to book a speaking gig for myself in New Orleans on Super Bowl Sunday. That’s something you can do really easily as a retailer or as a CPG brand. One of the retail clients that we work with has, I think, over 950,000 Facebook fans at this point. Work It Out.

Social Media 117

Social Media Committee Team Questions 117

agora pulse

APRIL 28, 2020

He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. She is a global keynote speaker, Forbes Top 10 Social Media Power Influencer, and best-selling book author. Follow Christian Karasiewicz on Twitter. ” Follow Christopher S.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

MAY 20, 2010

USA Today proclaimed recently that the Twilight series of books and movies has increased the popularity of characters’ names among American babies. Harv Ecker's killer book “Secrets of The Millionaire Mind&#. Awesome book that I recommend anyone read. Anyways, great read as usual Jay. What do you think?

Metrics 117

Metrics Social Media eBook Social CRM 117

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing. However, while the digital generation has grown accustomed to ignoring ads it has also gotten used to being entertained.

B2B 87

B2B Company Marketing Conference 87

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I find Kindle to be easier and better as a book device.

iPad 137

iPad Content iPhone Wireless 137

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

I cover many of the same points in the book I am currently writing (Professional Blogging for Dummies). I just blogged about a related subject – the investment that literary bloggers (like me) make in reviewing books and how some small presses seem to treat bloggers with a degree of contempt.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

FEBRUARY 9, 2012

Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. B2B teams tend to be more spread out.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. B2B teams tend to be more spread out.

Company 112

Company Retail iPad Google 112

Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. Sure, but it’s a bit harder. Showcase Engagement.

B2B 95

B2B Content Curation Hubspot 95

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Like this post?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ALOT. ** 5 STARS.

Review 201

Review Tools Social Media Klout 201