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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. Other Snapchat analytics tools. How to use Snapchat Insights.

Analytics 144
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

To test what works for you and best integrates into your sales and marketing strategies. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. These tools also easily hand off to human engagement options in real-time or asynchronous. First, as with all AI tools, the devil is in the data.

Hubspot 133
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high. Image source.

Examples 177
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TikTok marketing: The complete guide for brands in 2022

Sprout Social

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Save time with our powerful TikTok management tool. Published on.

Brands 89
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available.

News 80
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Tech Predictions for 2023

The Realtime Report

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.