Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web. With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. We hope it will eventually become a useful social media management tool resource. Argyle social : Social media marketing platform that helps marketers measure and justify the social channel. Buddy Media : platform of tools allows for Facebook page management and engagement. MORE >>

Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. MORE >>

simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. rapidly proliferating collection of tools are being developed to meet the need. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. If I overlooked your favorite tool, leave a comment below. No more. UberVU. MORE >>

This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways:  topic and influencer types. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. The influencer types analysis helps marketers to understand how best to engage with individual influencers. Those two features alone make the new TweetLevel the most powerful influence measurement tool of any that are available for free. Influence: Far More Than A Score. MORE >>

It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. MORE >>