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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way.

Data 106
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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 138
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

There are incredible tools and services at your disposal, most of which don’t cost a dime. I won’t dive into the tactics of how to use these tools in this post, but below I reference the ways any person or business can build a community on a limited budget. Social Network Platforms 1. Still overall, an affordable option.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

You want to have either a professional portrait done or have one that clearly shows your face, even when it’s a small avatar icon. Up your LinkedIn marketing game. Beef up your LinkedIn marketing by posting relevant company and industry updates. Marketing and recruitment go hand in hand. Posting will assist with that.

LinkedIn 142
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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies.

Video 75
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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. 8 ways for businesses to use social media. Location based marketing resources and tools. Social Media.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.