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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. Other Snapchat analytics tools. How to use Snapchat Insights.

Analytics 144
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. You can now sort your 'Following' accounts and log into multiple accounts on mobile. Here's a breakdown of the key updates and what they mean for you. You can now allow others to use your Reel as a template.

News 80
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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I spoke at colleges. I networked.

Meeting 168
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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

Marketing 145
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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . But it’s nevertheless a powerful tool if you can leverage it effectively. What Does AR Have To Do With User-Generated Content?

UGC 69
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7 Ways to Waste Your Facebook Ads Budget

agora pulse

What current marketing goals is it supporting? Here, the mobile app Waze attracts viewers with illustrations of donuts and the avatars in its driving direction application. A lot of people will see your ad on their mobile device so avoid using too much text in your ads as it does not render well on small screens!

Facebook 124